Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi

In today's fiercely competitive market, no business can log survive without satisfied customers. Customer satisfaction is key to long-term profitability, and keeping the customer happy is everybody's business. Increasingly, companies are finding that factors such as lower labor costs, more...

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Main Author:	Mohd Adzmi, Rusmiza
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Beauty Personal Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/76614/1/76614.pdf
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id	my-uitm-ir.76614
record_format	uketd_dc
spelling	my-uitm-ir.766142023-06-01T02:21:39Z Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi 2000-04 Mohd Adzmi, Rusmiza Beauty, Personal Consumer satisfaction In today's fiercely competitive market, no business can log survive without satisfied customers. Customer satisfaction is key to long-term profitability, and keeping the customer happy is everybody's business. Increasingly, companies are finding that factors such as lower labor costs, more efficient manufacturing, and superior technology provide only transient, short-term advantages. In the long run, however, what matters is how the companies can please their customers with their products. If the customers are happy with the valued and treated fairly. they will stay loyal to the company for a long time. Otherwise, the customers will switch to other companies at the first opportunity. In this paper, I first develop models of customer satisfaction, highlighting the role of continuous learning and improvement in this process. Then go to highlight the practices utilized by a select number of boutique considered to be highly customer focused. Traditional customer satisfaction survey tackles only the extent of satisfaction on various attributes. In today's competitive environment, more insightful information about customer's attitudes and preferences is needed. Identification of Gaps is more practical than mere knowing how satisfied the customers are. If customers are not satisfied on issues that are not important, the provider needs not worry. Gaps only exist where items are important and yet customers are not happy about. The ISG (Importance, Satisfaction, and Gaps) questionnaire can fulfil this role of helping managers to better appreciate the needs of customers and devise appropriate strategies. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/76614/ https://ir.uitm.edu.my/id/eprint/76614/1/76614.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Beauty Personal Consumer satisfaction
spellingShingle	Beauty Personal Consumer satisfaction Mohd Adzmi, Rusmiza Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi
description	In today's fiercely competitive market, no business can log survive without satisfied customers. Customer satisfaction is key to long-term profitability, and keeping the customer happy is everybody's business. Increasingly, companies are finding that factors such as lower labor costs, more efficient manufacturing, and superior technology provide only transient, short-term advantages. In the long run, however, what matters is how the companies can please their customers with their products. If the customers are happy with the valued and treated fairly. they will stay loyal to the company for a long time. Otherwise, the customers will switch to other companies at the first opportunity. In this paper, I first develop models of customer satisfaction, highlighting the role of continuous learning and improvement in this process. Then go to highlight the practices utilized by a select number of boutique considered to be highly customer focused. Traditional customer satisfaction survey tackles only the extent of satisfaction on various attributes. In today's competitive environment, more insightful information about customer's attitudes and preferences is needed. Identification of Gaps is more practical than mere knowing how satisfied the customers are. If customers are not satisfied on issues that are not important, the provider needs not worry. Gaps only exist where items are important and yet customers are not happy about. The ISG (Importance, Satisfaction, and Gaps) questionnaire can fulfil this role of helping managers to better appreciate the needs of customers and devise appropriate strategies.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Adzmi, Rusmiza
author_facet	Mohd Adzmi, Rusmiza
author_sort	Mohd Adzmi, Rusmiza
title	Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi
title_short	Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi
title_full	Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi
title_fullStr	Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi
title_full_unstemmed	Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi
title_sort	customers satisfaction towards avon products in bukit mertajam, pulau pinang / rusmiza mohd adzmi
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/76614/1/76614.pdf
_version_	1783736114299797504

Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi

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