Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi
In today's fiercely competitive market, no business can log survive without satisfied customers. Customer satisfaction is key to long-term profitability, and keeping the customer happy is everybody's business. Increasingly, companies are finding that factors such as lower labor costs, more...
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2000
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my-uitm-ir.766142023-06-01T02:21:39Z Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi 2000-04 Mohd Adzmi, Rusmiza Beauty, Personal Consumer satisfaction In today's fiercely competitive market, no business can log survive without satisfied customers. Customer satisfaction is key to long-term profitability, and keeping the customer happy is everybody's business. Increasingly, companies are finding that factors such as lower labor costs, more efficient manufacturing, and superior technology provide only transient, short-term advantages. In the long run, however, what matters is how the companies can please their customers with their products. If the customers are happy with the valued and treated fairly. they will stay loyal to the company for a long time. Otherwise, the customers will switch to other companies at the first opportunity. In this paper, I first develop models of customer satisfaction, highlighting the role of continuous learning and improvement in this process. Then go to highlight the practices utilized by a select number of boutique considered to be highly customer focused. Traditional customer satisfaction survey tackles only the extent of satisfaction on various attributes. In today's competitive environment, more insightful information about customer's attitudes and preferences is needed. Identification of Gaps is more practical than mere knowing how satisfied the customers are. If customers are not satisfied on issues that are not important, the provider needs not worry. Gaps only exist where items are important and yet customers are not happy about. The ISG (Importance, Satisfaction, and Gaps) questionnaire can fulfil this role of helping managers to better appreciate the needs of customers and devise appropriate strategies. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/76614/ https://ir.uitm.edu.my/id/eprint/76614/1/76614.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management |
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Beauty Personal Consumer satisfaction |
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Beauty Personal Consumer satisfaction Mohd Adzmi, Rusmiza Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi |
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In today's fiercely competitive market, no business can log survive without satisfied customers. Customer satisfaction is key to long-term profitability, and keeping the customer happy is everybody's business. Increasingly, companies are finding that factors such as lower labor costs, more efficient manufacturing, and superior technology provide only transient, short-term advantages. In the long run, however, what matters is how the companies can please their customers with their products. If the customers are happy with the valued and treated fairly. they will stay loyal to the company for a long time. Otherwise, the customers will switch to other companies at the first opportunity. In this paper, I first develop models of customer satisfaction, highlighting the role of continuous learning and improvement in this process. Then go to highlight the practices utilized by a select number of boutique considered to be highly customer focused. Traditional customer satisfaction survey tackles only the extent of satisfaction on various attributes. In today's competitive environment, more insightful information about customer's attitudes and preferences is needed. Identification of Gaps is more practical than mere knowing how satisfied the customers are. If customers are not satisfied on issues that are not important, the provider needs not worry. Gaps only exist where items are important and yet customers are not happy about. The ISG (Importance, Satisfaction, and Gaps) questionnaire can fulfil this role of helping managers to better appreciate the needs of customers and devise appropriate strategies. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Mohd Adzmi, Rusmiza |
author_facet |
Mohd Adzmi, Rusmiza |
author_sort |
Mohd Adzmi, Rusmiza |
title |
Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi |
title_short |
Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi |
title_full |
Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi |
title_fullStr |
Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi |
title_full_unstemmed |
Customers satisfaction towards Avon products in Bukit Mertajam, Pulau Pinang / Rusmiza Mohd Adzmi |
title_sort |
customers satisfaction towards avon products in bukit mertajam, pulau pinang / rusmiza mohd adzmi |
granting_institution |
Universiti Teknologi MARA, Kelantan |
granting_department |
Faculty of Business and Management |
publishDate |
2000 |
url |
https://ir.uitm.edu.my/id/eprint/76614/1/76614.pdf |
_version_ |
1783736114299797504 |