A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun

This research project paper was focused and emphasis on the customer's preference toward cellular services offered by Telekom Malaysia and its subsidiaries (Mobikom, TM Touch). It is become a difficult task to determine customer preference. In ither word, it is not easy to identify the issue of...

Full description

Saved in:

Bibliographic Details
Main Author:	Zainun, Hisham Azlin
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Telecommunication industry Telegraph Malaysia Research
Online Access:	https://ir.uitm.edu.my/id/eprint/76626/1/76626.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.76626
record_format	uketd_dc
spelling	my-uitm-ir.766262023-11-02T04:53:33Z A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun 2000-04 Zainun, Hisham Azlin Telecommunication industry. Telegraph Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Research This research project paper was focused and emphasis on the customer's preference toward cellular services offered by Telekom Malaysia and its subsidiaries (Mobikom, TM Touch). It is become a difficult task to determine customer preference. In ither word, it is not easy to identify the issue of perception as it relates to the customer preference, their level of awareness, satisfaction, loyalty and buying behaviour. In order for the company to create preference effectively and efficiently, it should develop an initiative programs focus on promoting and persuading the existing and potential customers. At the same time the company should think of the products that are attractive to them. Telekom Malaysia as well as its subsidiaries should come out with an in-depth survey on marketing management to ensure the effectiveness of marketing practice. The areas that require specific attention include market segmentation, positioning, product, price, distribution and promotion. This is all required to ensure it can be competitive in the telecommunication industry as well as leader of tomorrow. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/76626/ https://ir.uitm.edu.my/id/eprint/76626/1/76626.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Telecommunication industry Telegraph Telecommunication industry Telegraph Malaysia Research
spellingShingle	Telecommunication industry Telegraph Telecommunication industry Telegraph Malaysia Research Zainun, Hisham Azlin A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun
description	This research project paper was focused and emphasis on the customer's preference toward cellular services offered by Telekom Malaysia and its subsidiaries (Mobikom, TM Touch). It is become a difficult task to determine customer preference. In ither word, it is not easy to identify the issue of perception as it relates to the customer preference, their level of awareness, satisfaction, loyalty and buying behaviour. In order for the company to create preference effectively and efficiently, it should develop an initiative programs focus on promoting and persuading the existing and potential customers. At the same time the company should think of the products that are attractive to them. Telekom Malaysia as well as its subsidiaries should come out with an in-depth survey on marketing management to ensure the effectiveness of marketing practice. The areas that require specific attention include market segmentation, positioning, product, price, distribution and promotion. This is all required to ensure it can be competitive in the telecommunication industry as well as leader of tomorrow.
format	Thesis
qualification_level	Bachelor degree
author	Zainun, Hisham Azlin
author_facet	Zainun, Hisham Azlin
author_sort	Zainun, Hisham Azlin
title	A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun
title_short	A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun
title_full	A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun
title_fullStr	A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun
title_full_unstemmed	A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun
title_sort	study on customer preference towards cellular services offered by telekom malaysia and its subsidiaries in ipoh central town / hisham azlin zainun
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/76626/1/76626.pdf
_version_	1783736115371442176

A study on customer preference towards cellular services offered by Telekom Malaysia and its subsidiaries in Ipoh Central town / Hisham Azlin Zainun

Similar Items