Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail

There is no industry is changing as fast in terms of the services available to customer as telecommunication. The structural movement of the industry from monopoly to various degrees of competition adds another layer of change. Description of the ideal billing generally shares one common element-int...

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Bibliographic Details
Main Author:	Ismail, Mohd Khairul
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Telecommunication industry Telegraph Marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/76631/1/76631.pdf
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id	my-uitm-ir.76631
record_format	uketd_dc
spelling	my-uitm-ir.766312023-06-20T00:10:25Z Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail 2000-04 Ismail, Mohd Khairul Telecommunication industry. Telegraph Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations There is no industry is changing as fast in terms of the services available to customer as telecommunication. The structural movement of the industry from monopoly to various degrees of competition adds another layer of change. Description of the ideal billing generally shares one common element-integration. Telekom Malaysia Berhad, the leader in the telecommunication industry in Malaysia have faced several problem upon equal access that was introduced by the government early 1999, which means that customers are free to choose other telecommunication company as their operator. And this has effect Telekom Malaysia Berhad as their customer are not loyal to them and use other company as their operator. Apart from Telekom Malaysia Berhad, the companies, which offering services are Celcom Sdn Bhd, Binariang Berhad (Maxis), Time Telecommunication Sdn Bhd and DiGi Telecommunications Sdn Bhd. So to use other company, customer just have to dial other Telecommunication Company access code that is 182, 183 and 184. From this problem, Telekom Malaysia Berhad is made an effort to win back their customer. So they introduced 'Autopay System' service, which can give the customer an easy way to pay their bills by avoiding long queue, long waiting time, traffic jams and hassles. 2000-04 Thesis https://ir.uitm.edu.my/id/eprint/76631/ https://ir.uitm.edu.my/id/eprint/76631/1/76631.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Telecommunication industry Telegraph Marketing Telecommunication industry Telegraph Consumer satisfaction Telecommunication industry Telegraph
spellingShingle	Telecommunication industry Telegraph Marketing Telecommunication industry Telegraph Consumer satisfaction Telecommunication industry Telegraph Ismail, Mohd Khairul Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail
description	There is no industry is changing as fast in terms of the services available to customer as telecommunication. The structural movement of the industry from monopoly to various degrees of competition adds another layer of change. Description of the ideal billing generally shares one common element-integration. Telekom Malaysia Berhad, the leader in the telecommunication industry in Malaysia have faced several problem upon equal access that was introduced by the government early 1999, which means that customers are free to choose other telecommunication company as their operator. And this has effect Telekom Malaysia Berhad as their customer are not loyal to them and use other company as their operator. Apart from Telekom Malaysia Berhad, the companies, which offering services are Celcom Sdn Bhd, Binariang Berhad (Maxis), Time Telecommunication Sdn Bhd and DiGi Telecommunications Sdn Bhd. So to use other company, customer just have to dial other Telecommunication Company access code that is 182, 183 and 184. From this problem, Telekom Malaysia Berhad is made an effort to win back their customer. So they introduced 'Autopay System' service, which can give the customer an easy way to pay their bills by avoiding long queue, long waiting time, traffic jams and hassles.
format	Thesis
qualification_level	Bachelor degree
author	Ismail, Mohd Khairul
author_facet	Ismail, Mohd Khairul
author_sort	Ismail, Mohd Khairul
title	Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail
title_short	Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail
title_full	Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail
title_fullStr	Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail
title_full_unstemmed	Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail
title_sort	telekom malaysia berhad: the study on customers satisfaction through door to door sales activity / mohd khairul ismail
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/76631/1/76631.pdf
_version_	1783736115907264512

Telekom Malaysia Berhad: the study on customers satisfaction through door to door sales activity / Mohd Khairul Ismail

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