A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin
Advertising plays an important role in promoting product or services that the company offers. Advertising is responsible to create awareness of the company's services, then attract customer, increase the likelihood of keeping customers, and developing their loyalty. Planning an effective adver...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2000
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/76796/1/76796.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-uitm-ir.76796 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-uitm-ir.767962023-06-21T07:25:57Z A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin 2000 Baharuddin, Kamilah HE Transportation and Communications Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Advertising plays an important role in promoting product or services that the company offers. Advertising is responsible to create awareness of the company's services, then attract customer, increase the likelihood of keeping customers, and developing their loyalty. Planning an effective advertising media is a critical aspect of advertising management. It is because there is no single medium inherently good or bad. A good medium for one service may be poor medium for a another. Each media category has certain advantage and disadvantage that the company must consider in developing media strategy. Therefore, this research is study on the potential customer's awareness towards tour package offered by Perpel Travel & Tours Sdn. Bhd. Kota Bharu. It analyzed the level of effectiveness advertising that the company has practised in order to promote the tour package. In measuring the effectiveness of the advertising, several problems had been identified. The problem are; inappropriate media scelection, ineffective advertising media, unattractive advertisement, poor advertising plan, and no advertising specialize person. 2000 Thesis https://ir.uitm.edu.my/id/eprint/76796/ https://ir.uitm.edu.my/id/eprint/76796/1/76796.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Ya, Safri |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| advisor |
Ya, Safri |
| topic |
HE Transportation and Communications Marketing HE Transportation and Communications Advertising |
| spellingShingle |
HE Transportation and Communications Marketing HE Transportation and Communications Advertising Baharuddin, Kamilah A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin |
| description |
Advertising plays an important role in promoting product or services that the company offers. Advertising is responsible to create awareness of the
company's services, then attract customer, increase the likelihood of keeping customers, and developing their loyalty. Planning an effective advertising media is a critical aspect of advertising management. It is because there is no single medium inherently good or bad. A good medium for one service may be poor medium for a another. Each media category has certain advantage and disadvantage that the company must consider in developing media strategy. Therefore, this research is study on the potential customer's awareness towards tour package offered by Perpel Travel & Tours Sdn. Bhd. Kota Bharu. It analyzed the level of effectiveness advertising that the company has practised in order to promote the tour package. In measuring the effectiveness of the advertising, several problems had been identified. The problem are; inappropriate media scelection, ineffective advertising media, unattractive advertisement, poor advertising plan, and no advertising specialize person. |
| format |
Thesis |
| qualification_level |
Bachelor degree |
| author |
Baharuddin, Kamilah |
| author_facet |
Baharuddin, Kamilah |
| author_sort |
Baharuddin, Kamilah |
| title |
A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin |
| title_short |
A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin |
| title_full |
A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin |
| title_fullStr |
A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin |
| title_full_unstemmed |
A study on the potential customer's awareness towards tour package offered by Perpel Travel and Tours Sdn. Bhd. Kota Bharu Branch / Kamilah Baharuddin |
| title_sort |
study on the potential customer's awareness towards tour package offered by perpel travel and tours sdn. bhd. kota bharu branch / kamilah baharuddin |
| granting_institution |
Universiti Teknologi MARA, Kelantan |
| granting_department |
Faculty of Business and Management |
| publishDate |
2000 |
| url |
https://ir.uitm.edu.my/id/eprint/76796/1/76796.pdf |
| _version_ |
1783736122142097408 |