Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]

Ports p lay a vital role in logistics as t he intersections of transport. T hey play a w ide variety of important roles, operating at multiple dimensions Not only do they serve the practical role of handling cargo and passengers; they are the link between a country and the rest of the world. This im...

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Main Authors:	Ibrahim, lrwan, Fahrulrazy Rahim, Kamal Fahrulrazy, D. Miraj, Myrna, Shuib, Suhana
Format:	Thesis
Language:	English
Published:	2005
Subjects:	Water transportation
Online Access:	https://ir.uitm.edu.my/id/eprint/77123/1/77123.pdf
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id	my-uitm-ir.77123
record_format	uketd_dc
spelling	my-uitm-ir.771232023-07-05T07:59:08Z Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.] 2005 Ibrahim, lrwan Fahrulrazy Rahim, Kamal Fahrulrazy D. Miraj, Myrna Shuib, Suhana Water transportation Marketing research. Marketing research companies. Sales forecasting Ports p lay a vital role in logistics as t he intersections of transport. T hey play a w ide variety of important roles, operating at multiple dimensions Not only do they serve the practical role of handling cargo and passengers; they are the link between a country and the rest of the world. This implies modem ports are highly sophisticated corporations offering a wide array of services to many customers. Ports earn their money from a variety of ways, but the most common source is user fees. An airport receives landing fees from every plane that lands. Ocean ports receive money from every ship that comes to its dock. There are also a wide variety of other user fees. Virtually everything that happens at a port is charged in some way. The basic considerations of a liner choosing a port are the quality of service, costs, nature of tariffs, the adequacy of port facilities and the overall efficiency of the port, together with industrial relation practices. This paper will discuss on how the Johor Port Authority (JP A) can play an active role in promoting and marketing the two ports under their control, namely Johor Port Berhad (JPB) and Port of Tanjung Pelepas (PTP). More liners call at these two ports will increase containerized cargo capacity in TEUs (twenty-foot equivalent units - the measure of containerized cargo), increase throughput and simultaneously will earn more revenue for the JP A. The appropriate theories and field surveys will be used. The questionnaires are to get the employees and port users (customers) view on the 3 dimensions of port of choice determinants, which are efficiency, shipping frequency and adequate infrastructure. (Tongzon 2002). This study will make recommendations on how the JP A's role can be enhanced in order to strengthen the ports (JPB and PTP) competitiveness globally. 2005 Thesis https://ir.uitm.edu.my/id/eprint/77123/ https://ir.uitm.edu.my/id/eprint/77123/1/77123.pdf text en public masters Universiti Teknologi MARA, Johor Arshad Ayub Graduate Business School T.K. Muthu Koya Thangal, Thahira Bibi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	T.K. Muthu Koya Thangal, Thahira Bibi
topic	Water transportation Water transportation
spellingShingle	Water transportation Water transportation Ibrahim, lrwan Fahrulrazy Rahim, Kamal Fahrulrazy D. Miraj, Myrna Shuib, Suhana Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]
description	Ports p lay a vital role in logistics as t he intersections of transport. T hey play a w ide variety of important roles, operating at multiple dimensions Not only do they serve the practical role of handling cargo and passengers; they are the link between a country and the rest of the world. This implies modem ports are highly sophisticated corporations offering a wide array of services to many customers. Ports earn their money from a variety of ways, but the most common source is user fees. An airport receives landing fees from every plane that lands. Ocean ports receive money from every ship that comes to its dock. There are also a wide variety of other user fees. Virtually everything that happens at a port is charged in some way. The basic considerations of a liner choosing a port are the quality of service, costs, nature of tariffs, the adequacy of port facilities and the overall efficiency of the port, together with industrial relation practices. This paper will discuss on how the Johor Port Authority (JP A) can play an active role in promoting and marketing the two ports under their control, namely Johor Port Berhad (JPB) and Port of Tanjung Pelepas (PTP). More liners call at these two ports will increase containerized cargo capacity in TEUs (twenty-foot equivalent units - the measure of containerized cargo), increase throughput and simultaneously will earn more revenue for the JP A. The appropriate theories and field surveys will be used. The questionnaires are to get the employees and port users (customers) view on the 3 dimensions of port of choice determinants, which are efficiency, shipping frequency and adequate infrastructure. (Tongzon 2002). This study will make recommendations on how the JP A's role can be enhanced in order to strengthen the ports (JPB and PTP) competitiveness globally.
format	Thesis
qualification_level	Master's degree
author	Ibrahim, lrwan Fahrulrazy Rahim, Kamal Fahrulrazy D. Miraj, Myrna Shuib, Suhana
author_facet	Ibrahim, lrwan Fahrulrazy Rahim, Kamal Fahrulrazy D. Miraj, Myrna Shuib, Suhana
author_sort	Ibrahim, lrwan
title	Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]
title_short	Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]
title_full	Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]
title_fullStr	Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]
title_full_unstemmed	Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]
title_sort	enhancing the ports capacity through marketing & promotion by port authority: a case study of johor port authority (jpa) / lrwan ibrahim ...[et al.]
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Arshad Ayub Graduate Business School
publishDate	2005
url	https://ir.uitm.edu.my/id/eprint/77123/1/77123.pdf
_version_	1783736138022780928

Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]

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