Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]

The tourism industry continued to contribute towards generating foreign exchange earnings, employment and income to the country. Although the industry was affected by the economic crisis in 1997 and 1998, its quick rebound contributed to the strong economic recovery of the nation and revitalized the...

Full description

Saved in:

Bibliographic Details
Main Authors:	Sarip, Azlineer, Royo, Mohamad Abdillah, Mohamad, Jamaluddin, Supian, Suhairil
Format:	Thesis
Language:	English
Published:	2004
Subjects:	Aquatic sports Water sports
Online Access:	https://ir.uitm.edu.my/id/eprint/77144/1/77144.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.77144
record_format	uketd_dc
spelling	my-uitm-ir.771442023-07-05T07:58:53Z Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.] 2004 Sarip, Azlineer Royo, Mohamad Abdillah Mohamad, Jamaluddin Supian, Suhairil Aquatic sports. Water sports Profits. Corporate profits The tourism industry continued to contribute towards generating foreign exchange earnings, employment and income to the country. Although the industry was affected by the economic crisis in 1997 and 1998, its quick rebound contributed to the strong economic recovery of the nation and revitalized the tourism industry. Among the tourist attraction to Malaysia are the water theme parks. The water theme parks have family appeal and provide a trip into a world of adventure and excitement. The existing water theme parks such as the Genting Highlands Theme Park, Sunway Lagoon, Mines Wonderland, Bukit Merah Laketown Waterpark and A' Famosa Water World were upgraded to provide better quality services to attract more visitors. These parks, which involved substantial private sector investments, were equipped with a critical mass of attractions to draw domestic and international tourists. These tourism-oriented water theme parks, which provided integrated and complementary services from shopping centres to hotels and restaurants, continued to generate economic value Starhill Golf Resort operates the La-Stella Water Theme Park (Lastella WTP), the only company that operates such park in Johor Bahru area. The water theme park which was built with a Roman Ruin Theme Architecture has several features and facilities and actually a family entertainment center comprising of the children's swimming pool, swimming lagoon with sand beach and ship wreck, water flume ride and slide, waterfalls, jacuzzi, tennis courts and souvenir shops. 2004 Thesis https://ir.uitm.edu.my/id/eprint/77144/ https://ir.uitm.edu.my/id/eprint/77144/1/77144.pdf text en public masters Universiti Teknologi MARA, Johor Arshad Ayub Graduate Business School T.K. Muthu Koya Thangal, Thahira Bibi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	T.K. Muthu Koya Thangal, Thahira Bibi
topic	Aquatic sports Water sports Aquatic sports Water sports
spellingShingle	Aquatic sports Water sports Aquatic sports Water sports Sarip, Azlineer Royo, Mohamad Abdillah Mohamad, Jamaluddin Supian, Suhairil Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]
description	The tourism industry continued to contribute towards generating foreign exchange earnings, employment and income to the country. Although the industry was affected by the economic crisis in 1997 and 1998, its quick rebound contributed to the strong economic recovery of the nation and revitalized the tourism industry. Among the tourist attraction to Malaysia are the water theme parks. The water theme parks have family appeal and provide a trip into a world of adventure and excitement. The existing water theme parks such as the Genting Highlands Theme Park, Sunway Lagoon, Mines Wonderland, Bukit Merah Laketown Waterpark and A' Famosa Water World were upgraded to provide better quality services to attract more visitors. These parks, which involved substantial private sector investments, were equipped with a critical mass of attractions to draw domestic and international tourists. These tourism-oriented water theme parks, which provided integrated and complementary services from shopping centres to hotels and restaurants, continued to generate economic value Starhill Golf Resort operates the La-Stella Water Theme Park (Lastella WTP), the only company that operates such park in Johor Bahru area. The water theme park which was built with a Roman Ruin Theme Architecture has several features and facilities and actually a family entertainment center comprising of the children's swimming pool, swimming lagoon with sand beach and ship wreck, water flume ride and slide, waterfalls, jacuzzi, tennis courts and souvenir shops.
format	Thesis
qualification_level	Master's degree
author	Sarip, Azlineer Royo, Mohamad Abdillah Mohamad, Jamaluddin Supian, Suhairil
author_facet	Sarip, Azlineer Royo, Mohamad Abdillah Mohamad, Jamaluddin Supian, Suhairil
author_sort	Sarip, Azlineer
title	Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]
title_short	Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]
title_full	Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]
title_fullStr	Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]
title_full_unstemmed	Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]
title_sort	strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center in johor bahru / azlineer sarip ...[et al.]
granting_institution	Universiti Teknologi MARA, Johor
granting_department	Arshad Ayub Graduate Business School
publishDate	2004
url	https://ir.uitm.edu.my/id/eprint/77144/1/77144.pdf
_version_	1783736139174117376

Strategic approach to rejuvenate and positioning of la-stella water theme park (wtp) as a "choice and affordable" water recreation center In Johor Bahru / Azlineer Sarip ...[et al.]

Similar Items