The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli

The implementation of Goods and Services Tax (GST) in Malaysia has changed the way people buy a product and services in Malaysia. The increasing of price has contributed to the changes of buying decision. In the tourism industry, the tax also could change the way people travel or medium that they us...

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Main Author:	Ramli, Anisha
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Travel agencies and clubs
Online Access:	https://ir.uitm.edu.my/id/eprint/77437/1/77437.pdf
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id	my-uitm-ir.77437
record_format	uketd_dc
spelling	my-uitm-ir.774372023-05-25T06:22:10Z The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli 2016 Ramli, Anisha Travel agencies and clubs Revenue. Taxation. Internal revenue The implementation of Goods and Services Tax (GST) in Malaysia has changed the way people buy a product and services in Malaysia. The increasing of price has contributed to the changes of buying decision. In the tourism industry, the tax also could change the way people travel or medium that they use in order to plan their vacation or travel activities. One of the traditional intermediaries that can be affected by this tax is travel agencies in Malaysia. The existence of the Internet has made travel agencies lost their customers and some of them need to shut down their businesses and with the implementation of GST, the travel agents could be in higher risk of disintermediation. This research aims to investigate the impacts of GST towards travelers' intention to use travel agencies in Malaysia. This research focused on local travelers who have the experience using travel agents to travel inside and outside Malaysia. A total of 327 respondents answered the questionnaire related to the travel related services which are bookings, travel insurance, travel advice and services. The result of this study shows that travelers use travel agency for booking (hotels room, tickets, transportation and trip), to get travel advice (travel destinations, budget, travel consultation and information) and also because of the services that the travel agents provide such as tourist guide, preparing visa or passport and arrange travel itineraries. For travel insurance, the travelers did not use travel agency to get the insurance because they have their own insurance or they did not need the insurance and the implementation of GST has affected travelers intention to use travel agencies. 2016 Thesis https://ir.uitm.edu.my/id/eprint/77437/ https://ir.uitm.edu.my/id/eprint/77437/1/77437.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management Azman, Inoormaziah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Azman, Inoormaziah
topic	Travel agencies and clubs Travel agencies and clubs
spellingShingle	Travel agencies and clubs Travel agencies and clubs Ramli, Anisha The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli
description	The implementation of Goods and Services Tax (GST) in Malaysia has changed the way people buy a product and services in Malaysia. The increasing of price has contributed to the changes of buying decision. In the tourism industry, the tax also could change the way people travel or medium that they use in order to plan their vacation or travel activities. One of the traditional intermediaries that can be affected by this tax is travel agencies in Malaysia. The existence of the Internet has made travel agencies lost their customers and some of them need to shut down their businesses and with the implementation of GST, the travel agents could be in higher risk of disintermediation. This research aims to investigate the impacts of GST towards travelers' intention to use travel agencies in Malaysia. This research focused on local travelers who have the experience using travel agents to travel inside and outside Malaysia. A total of 327 respondents answered the questionnaire related to the travel related services which are bookings, travel insurance, travel advice and services. The result of this study shows that travelers use travel agency for booking (hotels room, tickets, transportation and trip), to get travel advice (travel destinations, budget, travel consultation and information) and also because of the services that the travel agents provide such as tourist guide, preparing visa or passport and arrange travel itineraries. For travel insurance, the travelers did not use travel agency to get the insurance because they have their own insurance or they did not need the insurance and the implementation of GST has affected travelers intention to use travel agencies.
format	Thesis
qualification_level	Master's degree
author	Ramli, Anisha
author_facet	Ramli, Anisha
author_sort	Ramli, Anisha
title	The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli
title_short	The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli
title_full	The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli
title_fullStr	The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli
title_full_unstemmed	The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli
title_sort	impact of goods and services tax (gst) towards malaysian travelers' intention to use travel agency in malaysia / anisha ramli
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/77437/1/77437.pdf
_version_	1783736153435799552

The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli

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