Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan

Nowadays, co-creation method has become a new development trend in the era of technology. Towards this scenario, most of design businesses is currently transformed their development strategy from a good-dominant into service- dominant where more attention is given to the end-users and their roles in...

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Main Author:	Jantan, Ramlan
Format:	Thesis
Language:	English
Published:	2022
Subjects:	Electronic Computers Computer Science
Online Access:	https://ir.uitm.edu.my/id/eprint/78002/1/78002.pdf
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id	my-uitm-ir.78002
record_format	uketd_dc
spelling	my-uitm-ir.780022023-05-29T08:37:38Z Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan 2022 Jantan, Ramlan Electronic Computers. Computer Science Web-based user interfaces. User interfaces (Computer systems) Nowadays, co-creation method has become a new development trend in the era of technology. Towards this scenario, most of design businesses is currently transformed their development strategy from a good-dominant into service- dominant where more attention is given to the end-users and their roles in the development process. As a result, the conventional development process is been replaced with more cooperative approach. Towards co-creation trail therefore, numerous studies have been conducted to explore the extension of co-creation method in the design development process. Most of the results concluded, the understanding of this concept is still shallow and many design companies are lack of understanding on creating users value particularly on user participation in design development process. Furthermore, in Malaysia so far there is no certain process or models exist in order to show how co-creation method is really can be shaped in context of Malaysian interactive design application. Thus, this research have explored how Malaysian design companies understand and experienced the proficiency of co-creation method in their design process. Hence, resulted of experiences accumulated from both parties involved: the users and designers. This study have been conducted using mixed methods research approach which are qualitative exploratory with contextual analysis, in-depth interview, focus group simulation and observation. Results of data collection and specifically primary data indicated co-creation value is important to be an agent of change to Malaysia design industry. Significantly, co-creation value is applicable for interactive multimedia industry in Malaysia pertinent to NPD (new product development), reliable and core of new economics booster. Co-creation approach are effective application transcend interactive multimedia to new era of multiplicity creation value beneficial for practitioner and academia in Malaysia. A propose conceptual model as a blueprint for multimedia industry to apply co-creation value to their production process have been developed and expectedly beneficial for development of new product and new value proposition. Furthermore, the model would be a guiding for future researcher to further develop the concept and utilize it for industry practice. 2022 Thesis https://ir.uitm.edu.my/id/eprint/78002/ https://ir.uitm.edu.my/id/eprint/78002/1/78002.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Art and Design Kamaruddin, Norfadilah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Kamaruddin, Norfadilah
topic	Electronic Computers Computer Science Electronic Computers Computer Science
spellingShingle	Electronic Computers Computer Science Electronic Computers Computer Science Jantan, Ramlan Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan
description	Nowadays, co-creation method has become a new development trend in the era of technology. Towards this scenario, most of design businesses is currently transformed their development strategy from a good-dominant into service- dominant where more attention is given to the end-users and their roles in the development process. As a result, the conventional development process is been replaced with more cooperative approach. Towards co-creation trail therefore, numerous studies have been conducted to explore the extension of co-creation method in the design development process. Most of the results concluded, the understanding of this concept is still shallow and many design companies are lack of understanding on creating users value particularly on user participation in design development process. Furthermore, in Malaysia so far there is no certain process or models exist in order to show how co-creation method is really can be shaped in context of Malaysian interactive design application. Thus, this research have explored how Malaysian design companies understand and experienced the proficiency of co-creation method in their design process. Hence, resulted of experiences accumulated from both parties involved: the users and designers. This study have been conducted using mixed methods research approach which are qualitative exploratory with contextual analysis, in-depth interview, focus group simulation and observation. Results of data collection and specifically primary data indicated co-creation value is important to be an agent of change to Malaysia design industry. Significantly, co-creation value is applicable for interactive multimedia industry in Malaysia pertinent to NPD (new product development), reliable and core of new economics booster. Co-creation approach are effective application transcend interactive multimedia to new era of multiplicity creation value beneficial for practitioner and academia in Malaysia. A propose conceptual model as a blueprint for multimedia industry to apply co-creation value to their production process have been developed and expectedly beneficial for development of new product and new value proposition. Furthermore, the model would be a guiding for future researcher to further develop the concept and utilize it for industry practice.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Jantan, Ramlan
author_facet	Jantan, Ramlan
author_sort	Jantan, Ramlan
title	Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan
title_short	Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan
title_full	Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan
title_fullStr	Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan
title_full_unstemmed	Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan
title_sort	modeling of co-creation value between end-users and designers towards malaysian interactive design process / ramlan jantan
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/78002/1/78002.pdf
_version_	1783736194567241728

Modeling of co-creation value between end-users and designers towards Malaysian interactive design process / Ramlan Jantan

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