Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei

Public transport users tend to be dissatisfied when they experience poor service quality provided by public transport. Although there is high demand for public transport, understanding customer needs and how they feel about the services is critical for customer retention as service quality is the im...

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Main Author:	Che Pei, Che Anizaliana
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Automotive transportation Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/7807/2/7807.pdf
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id	my-uitm-ir.7807
record_format	uketd_dc
spelling	my-uitm-ir.78072022-09-27T00:06:23Z Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei 2011 Che Pei, Che Anizaliana Automotive transportation Marketing Public transport users tend to be dissatisfied when they experience poor service quality provided by public transport. Although there is high demand for public transport, understanding customer needs and how they feel about the services is critical for customer retention as service quality is the important factor that encourages the use of public transport and its services. This study examines the preferred public transport mode in seven different urban areas in the Klang Valley namely, Klang, Shah Alam, Petaling Jaya, Subang Jaya, Kuala Lumpur, Gombak, Ampang and Senawang. Besides that, this study also identifies the seven important elements of public transport services including fares, accessibility, reliability, customer services, communication, trip experience and safety. The aim of this study is to gauge the relationship between service quality, perceived value, customer satisfaction and customer loyalty of existing public transport services. A total of 500 questionnaires were collected and 467 were returned. Descriptive statistics, Cronbach's Alpha and Structural Equation Modelling (SEM) methods have been used to analyze the data. Findings from the descriptive study indicated that LRT is the preferred mode in Klang Valley, while safety is the main important element in public transport services. Results from SEM found support for the effect of the perceived value and satisfaction, perceived value and service quality, perceived value and loyalty; satisfaction and loyalty. However, contrary to results of previous research, service quality had no impact on the satisfaction and loyalty of users. The current research contributes to knowledge in the field of urban transport research. It suggests that better service quality of public transport service is vital to encourage use public transport. 2011 Thesis https://ir.uitm.edu.my/id/eprint/7807/ https://ir.uitm.edu.my/id/eprint/7807/2/7807.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Business Management Kamaruddin, Rohana
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Kamaruddin, Rohana
topic	Automotive transportation Marketing
spellingShingle	Automotive transportation Marketing Che Pei, Che Anizaliana Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
description	Public transport users tend to be dissatisfied when they experience poor service quality provided by public transport. Although there is high demand for public transport, understanding customer needs and how they feel about the services is critical for customer retention as service quality is the important factor that encourages the use of public transport and its services. This study examines the preferred public transport mode in seven different urban areas in the Klang Valley namely, Klang, Shah Alam, Petaling Jaya, Subang Jaya, Kuala Lumpur, Gombak, Ampang and Senawang. Besides that, this study also identifies the seven important elements of public transport services including fares, accessibility, reliability, customer services, communication, trip experience and safety. The aim of this study is to gauge the relationship between service quality, perceived value, customer satisfaction and customer loyalty of existing public transport services. A total of 500 questionnaires were collected and 467 were returned. Descriptive statistics, Cronbach's Alpha and Structural Equation Modelling (SEM) methods have been used to analyze the data. Findings from the descriptive study indicated that LRT is the preferred mode in Klang Valley, while safety is the main important element in public transport services. Results from SEM found support for the effect of the perceived value and satisfaction, perceived value and service quality, perceived value and loyalty; satisfaction and loyalty. However, contrary to results of previous research, service quality had no impact on the satisfaction and loyalty of users. The current research contributes to knowledge in the field of urban transport research. It suggests that better service quality of public transport service is vital to encourage use public transport.
format	Thesis
qualification_level	Master's degree
author	Che Pei, Che Anizaliana
author_facet	Che Pei, Che Anizaliana
author_sort	Che Pei, Che Anizaliana
title	Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
title_short	Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
title_full	Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
title_fullStr	Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
title_full_unstemmed	Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
title_sort	determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / che anizaliana che pei
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/7807/2/7807.pdf
_version_	1783733142840934400

Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei

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