Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa

Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa

Charitable giving is the act of giving money or physical items to the non-profit organizations (NPO) without expecting anything in return. Charitable giving give impacts towards NPO and society. Charitable giving is the main source of funding to NPO and this charitable giving can affect the contribu...

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Main Author: Mat Isa, Nurul Amyra
Format: Thesis
Language:English
Published: 2018
Online Access:https://ir.uitm.edu.my/id/eprint/79243/1/79243.pdf
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spelling my-uitm-ir.792432024-08-06T07:48:31Z Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa 2018 Mat Isa, Nurul Amyra Charitable giving is the act of giving money or physical items to the non-profit organizations (NPO) without expecting anything in return. Charitable giving give impacts towards NPO and society. Charitable giving is the main source of funding to NPO and this charitable giving can affect the contributions of NPO towards society. Charitable giving also gives impact towards society, which is charitable giving can support the needy people and can reduce level of poverty in the society. Based on the World Giving Index reports from the year 2010 to 2015, it shows that charitable giving in Malaysia is not consistent. Since the charitable giving index is not consistent, the charity organizations in Malaysia is struggling in fundraising fund as the charity organizations depend on more on donor's contribution for their survival and growth. Despite the significance of this issue, it was surprising to find that Theory of Planned Behavior (Ajzen, 1985) which is a broadly utilized intention-behavior model has not been actively applied to an area of charitable donation. Although Theory of Planned Behavior (TPB) has received substantial empirical support with strong predictive utility, many studies have already attempted to extend and enrich the model by including additional explanatory variables and formed an extended theory of planned behavior (ETPB). Hence, to fill in the gap, this study aim to have a better understanding of factors that influence individual charitable giving by using the well established theory of planned behavior as a based theory with inclusion of another two variables which is religious beliefs and public trust, to developed an extended theory of planned behavior new framework in charitable giving context. Findings show that the respondents charitable giving behavior do influence PBC and INTENT and between this two predictors, INTENT were the strongest magnitude (P = 0.451). INTENT are influence by attitudes (ATT), perceived behavioral control (PBC), religious beliefs (RB) and public trust (PT). As states earlier, the scope of charitable giving in Malaysia had been done by a few researchers (see table 1.1) and from this study it shows different results and factors that influence charitable giving behavior that can help the upper management of NPO to design an effective marketing framework to better manage relationships with donors. 2018 Thesis https://ir.uitm.edu.my/id/eprint/79243/ https://ir.uitm.edu.my/id/eprint/79243/1/79243.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Business and Management Mohd Noor, Abd Halim
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohd Noor, Abd Halim
description Charitable giving is the act of giving money or physical items to the non-profit organizations (NPO) without expecting anything in return. Charitable giving give impacts towards NPO and society. Charitable giving is the main source of funding to NPO and this charitable giving can affect the contributions of NPO towards society. Charitable giving also gives impact towards society, which is charitable giving can support the needy people and can reduce level of poverty in the society. Based on the World Giving Index reports from the year 2010 to 2015, it shows that charitable giving in Malaysia is not consistent. Since the charitable giving index is not consistent, the charity organizations in Malaysia is struggling in fundraising fund as the charity organizations depend on more on donor's contribution for their survival and growth. Despite the significance of this issue, it was surprising to find that Theory of Planned Behavior (Ajzen, 1985) which is a broadly utilized intention-behavior model has not been actively applied to an area of charitable donation. Although Theory of Planned Behavior (TPB) has received substantial empirical support with strong predictive utility, many studies have already attempted to extend and enrich the model by including additional explanatory variables and formed an extended theory of planned behavior (ETPB). Hence, to fill in the gap, this study aim to have a better understanding of factors that influence individual charitable giving by using the well established theory of planned behavior as a based theory with inclusion of another two variables which is religious beliefs and public trust, to developed an extended theory of planned behavior new framework in charitable giving context. Findings show that the respondents charitable giving behavior do influence PBC and INTENT and between this two predictors, INTENT were the strongest magnitude (P = 0.451). INTENT are influence by attitudes (ATT), perceived behavioral control (PBC), religious beliefs (RB) and public trust (PT). As states earlier, the scope of charitable giving in Malaysia had been done by a few researchers (see table 1.1) and from this study it shows different results and factors that influence charitable giving behavior that can help the upper management of NPO to design an effective marketing framework to better manage relationships with donors.
format Thesis
qualification_level Master's degree
author Mat Isa, Nurul Amyra
spellingShingle Mat Isa, Nurul Amyra
Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa
author_facet Mat Isa, Nurul Amyra
author_sort Mat Isa, Nurul Amyra
title Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa
title_short Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa
title_full Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa
title_fullStr Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa
title_full_unstemmed Factors influencing charitable giving behavior among Malaysians: an extended theory of planned behavior (ETPB) model / Nurul Amyra Mat Isa
title_sort factors influencing charitable giving behavior among malaysians: an extended theory of planned behavior (etpb) model / nurul amyra mat isa
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Business and Management
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/79243/1/79243.pdf
_version_ 1811768672357711872

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