Effect of tourists’ attitude on the relationship of customer-based brand equity (CBBE) and destination brand loyalty : the case of visit beautiful Terengganu / Hilmy Othman
The growth of tourism industry has experienced a linear increase in the past years, and it is one of the main contributors to Malaysia’s economy and income. For this reason, destination management organizations (DMOs) have significant roles to promote and market the tourist’s destinations to maximiz...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/79322/1/79322.pdf |
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