The role of endorsement and certification of food heritage determinants toward food identity formation / Adilah Md Ramli

This study empirically measuring the role of endorsement and certification of food heritage determinants toward the food identity formation. A mix method approaches using qualitative through interview (panel experts) and quantitative through questionnaire survey (public) are applied in this study. I...

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Main Author: Md Ramli, Adilah
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/82204/1/82204.pdf
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spelling my-uitm-ir.822042024-01-17T00:06:08Z The role of endorsement and certification of food heritage determinants toward food identity formation / Adilah Md Ramli 2018 Md Ramli, Adilah Malaysia. Malay Peninsula. Straits Settlements This study empirically measuring the role of endorsement and certification of food heritage determinants toward the food identity formation. A mix method approaches using qualitative through interview (panel experts) and quantitative through questionnaire survey (public) are applied in this study. In obtaining the valuable insights and causal correlation between the variables of interest or investigated variables, eight panel experts the from the Malaysia National Heritage Department were interviewed while 898 public respondents in the Klang Valley areas comprises of the Federal Territory of Kuala Lumpur, Putrajaya, the Petaling district in Selangor (Shah Alam, Petaling Jaya and Subang Jaya), Gombak, Klang and Hulu Langat and their suburbs and adjoining cities and towns were successfully surveyed. As part of the objectives of the study, the qualitative information through interview was interpreted using the thematic analysis. For the quantitative data gathered, several predetermined tests (reliability), the descriptive (frequency and central tendency) and inferential statistical analyses were conducted. A path analysis using Partial Least Square (PLS) approach to the Structural Equation Modelling (SEM) was employed to confirm the research questions, research objectives and all the proposed hypotheses. 2018 Thesis https://ir.uitm.edu.my/id/eprint/82204/ https://ir.uitm.edu.my/id/eprint/82204/1/82204.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management Mohd Zahari, Salehuddin
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohd Zahari, Salehuddin
topic Malaysia
Malay Peninsula
Straits Settlements
spellingShingle Malaysia
Malay Peninsula
Straits Settlements
Md Ramli, Adilah
The role of endorsement and certification of food heritage determinants toward food identity formation / Adilah Md Ramli
description This study empirically measuring the role of endorsement and certification of food heritage determinants toward the food identity formation. A mix method approaches using qualitative through interview (panel experts) and quantitative through questionnaire survey (public) are applied in this study. In obtaining the valuable insights and causal correlation between the variables of interest or investigated variables, eight panel experts the from the Malaysia National Heritage Department were interviewed while 898 public respondents in the Klang Valley areas comprises of the Federal Territory of Kuala Lumpur, Putrajaya, the Petaling district in Selangor (Shah Alam, Petaling Jaya and Subang Jaya), Gombak, Klang and Hulu Langat and their suburbs and adjoining cities and towns were successfully surveyed. As part of the objectives of the study, the qualitative information through interview was interpreted using the thematic analysis. For the quantitative data gathered, several predetermined tests (reliability), the descriptive (frequency and central tendency) and inferential statistical analyses were conducted. A path analysis using Partial Least Square (PLS) approach to the Structural Equation Modelling (SEM) was employed to confirm the research questions, research objectives and all the proposed hypotheses.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Md Ramli, Adilah
author_facet Md Ramli, Adilah
author_sort Md Ramli, Adilah
title The role of endorsement and certification of food heritage determinants toward food identity formation / Adilah Md Ramli
title_short The role of endorsement and certification of food heritage determinants toward food identity formation / Adilah Md Ramli
title_full The role of endorsement and certification of food heritage determinants toward food identity formation / Adilah Md Ramli
title_fullStr The role of endorsement and certification of food heritage determinants toward food identity formation / Adilah Md Ramli
title_full_unstemmed The role of endorsement and certification of food heritage determinants toward food identity formation / Adilah Md Ramli
title_sort role of endorsement and certification of food heritage determinants toward food identity formation / adilah md ramli
granting_institution Universiti Teknologi MARA (UiTM)
granting_department Faculty of Hotel and Tourism Management
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/82204/1/82204.pdf
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