Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing lite...

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Main Author:	Thabet Ali, Waddah Ismail
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/82739/1/82739.pdf
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id	my-uitm-ir.82739
record_format	uketd_dc
spelling	my-uitm-ir.827392024-01-10T02:11:34Z Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali 2018 Thabet Ali, Waddah Ismail Banking Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing literature - despite many studies done on the concept of internal marketing, focus has been primarily limited to internal marketing model with the three dimensions namely, visions, development and rewards. Added to this, scholars that used internal marketing concepts with five or eleven dimensions excluded the extra dimensions like empowerment and internal communications because of low factor loadings. Furthermore, a study has yet to combine job satisfaction and organizational commitment as multiple mediators of the relationship between internal marketing and market orientation. In this study, the underpinning theories employed are the social exchange theory and the equity theory and they constituted the theoretical background of this study. This study aimed to validate and propose measurement models, validate and propose a full structural model of internal marketing influence in the market orientation, and estimate the influence of job satisfaction and organizational commitment as mediating factors. This study employed correlational survey as the study method, where a total of 407 cases were used. For data analysis, the study employed Structural Equation Modelling (SEM) method using AMOS statistical software to analyze the direct and indirect influence of mediator variables in the relationship between variables and using SPSS software to analyze the descriptive part of the data. 2018 Thesis https://ir.uitm.edu.my/id/eprint/82739/ https://ir.uitm.edu.my/id/eprint/82739/1/82739.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Business and Management Mohamad Sheriff, Nooraini
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohamad Sheriff, Nooraini
topic	Banking
spellingShingle	Banking Thabet Ali, Waddah Ismail Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
description	Empirical evidence and statistical data showed that the banking industry in Yemen suffers from weaknesses related to internal marketing, job satisfaction, organizational commitment and market orientation. Such evidence also highlighted a gap between theory and practice in the internal marketing literature - despite many studies done on the concept of internal marketing, focus has been primarily limited to internal marketing model with the three dimensions namely, visions, development and rewards. Added to this, scholars that used internal marketing concepts with five or eleven dimensions excluded the extra dimensions like empowerment and internal communications because of low factor loadings. Furthermore, a study has yet to combine job satisfaction and organizational commitment as multiple mediators of the relationship between internal marketing and market orientation. In this study, the underpinning theories employed are the social exchange theory and the equity theory and they constituted the theoretical background of this study. This study aimed to validate and propose measurement models, validate and propose a full structural model of internal marketing influence in the market orientation, and estimate the influence of job satisfaction and organizational commitment as mediating factors. This study employed correlational survey as the study method, where a total of 407 cases were used. For data analysis, the study employed Structural Equation Modelling (SEM) method using AMOS statistical software to analyze the direct and indirect influence of mediator variables in the relationship between variables and using SPSS software to analyze the descriptive part of the data.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Thabet Ali, Waddah Ismail
author_facet	Thabet Ali, Waddah Ismail
author_sort	Thabet Ali, Waddah Ismail
title	Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_short	Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_full	Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_fullStr	Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_full_unstemmed	Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali
title_sort	modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of yemen / waddah ismail thabet ali
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/82739/1/82739.pdf
_version_	1794191942670614528

Modelling the mediating effects of job satisfaction and organizational commitment on the relationship between internal marketing and market orientation: a study among banks employees in the republic of Yemen / Waddah Ismail Thabet Ali

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