Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon

The purpose of this case study is to explore the success of Malaysia’s power industry, Tenaga Nasional Berhad, in aligning communication strategies to improve its reputation, which at one time was deteriorating. The problem statement can be stated as: Even after its privatization in 1990, the Malays...

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Bibliographic Details
Main Author:	Jasmon, Abadan
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Electric power distribution Electric power transmission
Online Access:	https://ir.uitm.edu.my/id/eprint/82779/1/82779.pdf
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id	my-uitm-ir.82779
record_format	uketd_dc
spelling	my-uitm-ir.827792024-01-09T08:47:38Z Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon 2019 Jasmon, Abadan Electric power distribution. Electric power transmission The purpose of this case study is to explore the success of Malaysia’s power industry, Tenaga Nasional Berhad, in aligning communication strategies to improve its reputation, which at one time was deteriorating. The problem statement can be stated as: Even after its privatization in 1990, the Malaysian power industry still exhibits its pre-privatisation period characteristics of operational and cost inefficiencies, and lack of corporate responsibility. Interviews, corporate documents, research articles, website press releases, and other publications, comprised the data. Pursuing a triangulated approach, the following methods were applied: first, qualitatively analysed the contents of corporate documents; second, qualitatively analysed the contents of senior management interview. The application of these methods helped answer the central research question of how appropriately and effective TNB’s communication with its critical stakeholders regarding corporate responsibility. 2019 Thesis https://ir.uitm.edu.my/id/eprint/82779/ https://ir.uitm.edu.my/id/eprint/82779/1/82779.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Arshad Ayub Graduate Business School (AAGBS) Mohd Roslin, Rosmimah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mohd Roslin, Rosmimah
topic	Electric power distribution Electric power transmission
spellingShingle	Electric power distribution Electric power transmission Jasmon, Abadan Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon
description	The purpose of this case study is to explore the success of Malaysia’s power industry, Tenaga Nasional Berhad, in aligning communication strategies to improve its reputation, which at one time was deteriorating. The problem statement can be stated as: Even after its privatization in 1990, the Malaysian power industry still exhibits its pre-privatisation period characteristics of operational and cost inefficiencies, and lack of corporate responsibility. Interviews, corporate documents, research articles, website press releases, and other publications, comprised the data. Pursuing a triangulated approach, the following methods were applied: first, qualitatively analysed the contents of corporate documents; second, qualitatively analysed the contents of senior management interview. The application of these methods helped answer the central research question of how appropriately and effective TNB’s communication with its critical stakeholders regarding corporate responsibility.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Jasmon, Abadan
author_facet	Jasmon, Abadan
author_sort	Jasmon, Abadan
title	Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon
title_short	Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon
title_full	Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon
title_fullStr	Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon
title_full_unstemmed	Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon
title_sort	strategic communication of sustainable corporate responsibility practices of tenaga nasional berhad: influence on reputational landscape / abadan jasmon
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Arshad Ayub Graduate Business School (AAGBS)
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/82779/1/82779.pdf
_version_	1794191945151545344

Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon

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