Strategic communication of sustainable corporate responsibility practices of Tenaga Nasional Berhad: influence on reputational landscape / Abadan Jasmon
The purpose of this case study is to explore the success of Malaysia’s power industry, Tenaga Nasional Berhad, in aligning communication strategies to improve its reputation, which at one time was deteriorating. The problem statement can be stated as: Even after its privatization in 1990, the Malays...
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82779/1/82779.pdf |
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