Factors affecting receptiveness of non-Muslim country's halal food products by urban Malay Muslims / Hasman Abdul Manan
The study offered one of the early initiatives in exploring urban Malay Muslim consumers' food-related behaviors toward Halal food products from non-Muslim countries; within a collectivist and urban social setting. The conceptual framework was adopted from the Theory of Planned Behavior and lat...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82906/1/82906.pdf |
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