The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to iden...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2019
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-uitm-ir.82977 |
---|---|
record_format |
uketd_dc |
spelling |
my-uitm-ir.829772024-02-09T05:46:31Z The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban 2019 Tarzaban, Sajjad Consumer satisfaction Electronic commerce Malaysia This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to identify the profile of e-commerce competitive advantages, Internet technology, electronic travel service quality (E-QUAL), and tourist experience on Malaysian tourist satisfaction adoption for e-travel services. Since Malaysia is benefiting of its internet technology and e-travel services then tourist destination in Malaysia could be one of the famous destinations in South-East Asia. This research aims to assess the effects of Internet technology acceptance, e-commerce competitive advantages, e-travel services, and tourist experience on tourist satisfaction in Malaysia. It focuses on the relationship between two individual variables of e-commerce with four items (product, brand, service, and price) and internet technology with two dimensions (usefulness and easiness) on tourist satisfaction (TS). Furthermore, two mediating variables, E-QUAL with five items (information quality, security, website functionality, customer relationship and responsiveness), and tourist experience (TEX) with three dimensions (arousal, education and escapist) are analysed. 2019 Thesis https://ir.uitm.edu.my/id/eprint/82977/ https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management Zainal, Artinah |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Zainal, Artinah |
topic |
Consumer satisfaction Electronic commerce Malaysia |
spellingShingle |
Consumer satisfaction Electronic commerce Malaysia Tarzaban, Sajjad The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban |
description |
This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to identify the profile of e-commerce competitive advantages, Internet technology, electronic travel service quality (E-QUAL), and tourist experience on Malaysian tourist satisfaction adoption for e-travel services. Since Malaysia is benefiting of its internet technology and e-travel services then tourist destination in Malaysia could be one of the famous destinations in South-East Asia. This research aims to assess the effects of Internet technology acceptance, e-commerce competitive advantages, e-travel services, and tourist experience on tourist satisfaction in Malaysia. It focuses on the relationship between two individual variables of e-commerce with four items (product, brand, service, and price) and internet technology with two dimensions (usefulness and easiness) on tourist satisfaction (TS). Furthermore, two mediating variables, E-QUAL with five items (information quality, security, website functionality, customer relationship and responsiveness), and tourist experience (TEX) with three dimensions (arousal, education and escapist) are analysed. |
format |
Thesis |
qualification_name |
Doctor of Philosophy (PhD.) |
qualification_level |
Doctorate |
author |
Tarzaban, Sajjad |
author_facet |
Tarzaban, Sajjad |
author_sort |
Tarzaban, Sajjad |
title |
The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban |
title_short |
The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban |
title_full |
The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban |
title_fullStr |
The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban |
title_full_unstemmed |
The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban |
title_sort |
effects of e-quality on tourist experience and tourist satisfaction in malaysia / sajjad tarzaban |
granting_institution |
Universiti Teknologi MARA (UiTM) |
granting_department |
Faculty of Hotel and Tourism Management |
publishDate |
2019 |
url |
https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf |
_version_ |
1794191959402741760 |