The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban

This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to iden...

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Bibliographic Details
Main Author:	Tarzaban, Sajjad
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer satisfaction Electronic commerce Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf
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id	my-uitm-ir.82977
record_format	uketd_dc
spelling	my-uitm-ir.829772024-02-09T05:46:31Z The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban 2019 Tarzaban, Sajjad Consumer satisfaction Electronic commerce Malaysia This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to identify the profile of e-commerce competitive advantages, Internet technology, electronic travel service quality (E-QUAL), and tourist experience on Malaysian tourist satisfaction adoption for e-travel services. Since Malaysia is benefiting of its internet technology and e-travel services then tourist destination in Malaysia could be one of the famous destinations in South-East Asia. This research aims to assess the effects of Internet technology acceptance, e-commerce competitive advantages, e-travel services, and tourist experience on tourist satisfaction in Malaysia. It focuses on the relationship between two individual variables of e-commerce with four items (product, brand, service, and price) and internet technology with two dimensions (usefulness and easiness) on tourist satisfaction (TS). Furthermore, two mediating variables, E-QUAL with five items (information quality, security, website functionality, customer relationship and responsiveness), and tourist experience (TEX) with three dimensions (arousal, education and escapist) are analysed. 2019 Thesis https://ir.uitm.edu.my/id/eprint/82977/ https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Hotel and Tourism Management Zainal, Artinah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zainal, Artinah
topic	Consumer satisfaction Electronic commerce Malaysia
spellingShingle	Consumer satisfaction Electronic commerce Malaysia Tarzaban, Sajjad The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
description	This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to identify the profile of e-commerce competitive advantages, Internet technology, electronic travel service quality (E-QUAL), and tourist experience on Malaysian tourist satisfaction adoption for e-travel services. Since Malaysia is benefiting of its internet technology and e-travel services then tourist destination in Malaysia could be one of the famous destinations in South-East Asia. This research aims to assess the effects of Internet technology acceptance, e-commerce competitive advantages, e-travel services, and tourist experience on tourist satisfaction in Malaysia. It focuses on the relationship between two individual variables of e-commerce with four items (product, brand, service, and price) and internet technology with two dimensions (usefulness and easiness) on tourist satisfaction (TS). Furthermore, two mediating variables, E-QUAL with five items (information quality, security, website functionality, customer relationship and responsiveness), and tourist experience (TEX) with three dimensions (arousal, education and escapist) are analysed.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Tarzaban, Sajjad
author_facet	Tarzaban, Sajjad
author_sort	Tarzaban, Sajjad
title	The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_short	The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_full	The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_fullStr	The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_full_unstemmed	The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_sort	effects of e-quality on tourist experience and tourist satisfaction in malaysia / sajjad tarzaban
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Hotel and Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf
_version_	1794191959402741760

The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban

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