Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar

The COVID-19 pandemic has unmasked unprecedented impact on numerous business sectors and the tourism sector in Malaysia has not been spared. The tourism industry in Malaysia has been struck the hardest by the drop in tourist numbers as the country closed its borders to tourists. Without tourists’ ar...

Full description

Saved in:

Bibliographic Details
Main Author:	Hamdan Azhar, Hanis Afifah
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Travel and state Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/83056/1/83056.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.83056
record_format	uketd_dc
spelling	my-uitm-ir.830562024-01-16T01:52:34Z Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar 2023 Hamdan Azhar, Hanis Afifah Travel and state. Tourism Commercial geography. Economic geography The COVID-19 pandemic has unmasked unprecedented impact on numerous business sectors and the tourism sector in Malaysia has not been spared. The tourism industry in Malaysia has been struck the hardest by the drop in tourist numbers as the country closed its borders to tourists. Without tourists’ arrival, SMEs performance is likely to be affected and, on this premise, this study seeks to understand the relationship between stakeholder orientation in the tourism industry, corporate social responsibility (CSR) and the performance of Small Medium Enterprises (SMEs) involved in this sector. Freeman theory of stakeholder orientation consisting of market orientation (customer and competitor), employee orientation and supplier orientation was the basis for the research framework and the interaction between stakeholders’ orientation and SMEs’ performance was postulated to be mediated by corporate social responsibility (CSR). This study employed quantitative method of simple random sampling (probability sampling). A total of 180 small and medium-sized companies involved in the tourism sector were the final through the survey method using a structured questionnaire as the instrument, the study was conducted using E-mail and the results were analysed using Partial Least Squares (PLS) and SPSS statistical tool. 2023 Thesis https://ir.uitm.edu.my/id/eprint/83056/ https://ir.uitm.edu.my/id/eprint/83056/1/83056.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Business and Management Koe, Wei Loon
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Koe, Wei Loon
topic	Travel and state Tourism Travel and state Tourism
spellingShingle	Travel and state Tourism Travel and state Tourism Hamdan Azhar, Hanis Afifah Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
description	The COVID-19 pandemic has unmasked unprecedented impact on numerous business sectors and the tourism sector in Malaysia has not been spared. The tourism industry in Malaysia has been struck the hardest by the drop in tourist numbers as the country closed its borders to tourists. Without tourists’ arrival, SMEs performance is likely to be affected and, on this premise, this study seeks to understand the relationship between stakeholder orientation in the tourism industry, corporate social responsibility (CSR) and the performance of Small Medium Enterprises (SMEs) involved in this sector. Freeman theory of stakeholder orientation consisting of market orientation (customer and competitor), employee orientation and supplier orientation was the basis for the research framework and the interaction between stakeholders’ orientation and SMEs’ performance was postulated to be mediated by corporate social responsibility (CSR). This study employed quantitative method of simple random sampling (probability sampling). A total of 180 small and medium-sized companies involved in the tourism sector were the final through the survey method using a structured questionnaire as the instrument, the study was conducted using E-mail and the results were analysed using Partial Least Squares (PLS) and SPSS statistical tool.
format	Thesis
qualification_level	Master's degree
author	Hamdan Azhar, Hanis Afifah
author_facet	Hamdan Azhar, Hanis Afifah
author_sort	Hamdan Azhar, Hanis Afifah
title	Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_short	Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_full	Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_fullStr	Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_full_unstemmed	Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_sort	relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / hanis afifah hamdan azhar
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Business and Management
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/83056/1/83056.pdf
_version_	1794191964770402304

Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar

Similar Items