The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad

Authentic personal branding emerges from academic librarians’ true characters, values, strengths, uniqueness, and genius that in the end are about sustainability, authenticity, consistency, and the memorable personal brand. This quantitative study aims to identify the dimension, factors and examine...

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Main Author:	Ahmad, Rosnani
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Personnel Librarians
Online Access:	https://ir.uitm.edu.my/id/eprint/83137/1/83137.pdf
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id	my-uitm-ir.83137
record_format	uketd_dc
spelling	my-uitm-ir.831372024-03-13T03:01:57Z The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad 2019 Ahmad, Rosnani Personnel. Librarians Authentic personal branding emerges from academic librarians’ true characters, values, strengths, uniqueness, and genius that in the end are about sustainability, authenticity, consistency, and the memorable personal brand. This quantitative study aims to identify the dimension, factors and examine the effects of authentic personal branding (APB) on academic librarians’ professional image in Malaysia. The effects of APB focuses on the academic librarians’ (a) reputation in a university, (b) responsibilities to library users and library services, and (c) their relationship with library users. The study covers 344 academic librarians specifically from 20 Public Institution of Higher Education (PIHE) in Malaysia. The questionnaires were distributed to the respondents according to purposive sampling as the main intention to identify all academic librarians in the selected universities. In details it applies the maximum variation sampling techniques in order to capture a wide range of perspectives related to the effects of authentic personal branding on academic librarians’ professional image. The results were analysed using SPSS version 23 and Smart PLS 3.0 and involved combination of two types of study that are descriptive and causal or correlation. The findings found that authentic personal branding play a very significant role in effecting the academic librarians’ professional image in Malaysia especially dealing with the personal ambition, personal brand and personal balanced scorecard on regards to their reputation in the University. Whereas, determinant for the responsibilities of the librarians to the library users and relationship with library users, only the personal balanced scorecard constructs significant to the study. These findings highlight the important role of having the authentic personal branding approach and strategies which at the end result a significant value to the academic librarians’ professional image. Further studies are recommended to examine the reason behind the insignificant relationship in this study besides using a mixed method approach or qualitative research. This study helps in providing ideas to Malaysian librarians in creating a new tune of modern day needs for the librarianship profession and upgrading their personal professionalism by adapting the relevance criteria for effective authentic personal branding as the essence of wealth generation, to serve the community with the best talent skills and quality services. 2019 Thesis https://ir.uitm.edu.my/id/eprint/83137/ https://ir.uitm.edu.my/id/eprint/83137/1/83137.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) Faculty of Information Management Abdullah Sani, Mad Khir Johari
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdullah Sani, Mad Khir Johari
topic	Personnel Librarians
spellingShingle	Personnel Librarians Ahmad, Rosnani The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad
description	Authentic personal branding emerges from academic librarians’ true characters, values, strengths, uniqueness, and genius that in the end are about sustainability, authenticity, consistency, and the memorable personal brand. This quantitative study aims to identify the dimension, factors and examine the effects of authentic personal branding (APB) on academic librarians’ professional image in Malaysia. The effects of APB focuses on the academic librarians’ (a) reputation in a university, (b) responsibilities to library users and library services, and (c) their relationship with library users. The study covers 344 academic librarians specifically from 20 Public Institution of Higher Education (PIHE) in Malaysia. The questionnaires were distributed to the respondents according to purposive sampling as the main intention to identify all academic librarians in the selected universities. In details it applies the maximum variation sampling techniques in order to capture a wide range of perspectives related to the effects of authentic personal branding on academic librarians’ professional image. The results were analysed using SPSS version 23 and Smart PLS 3.0 and involved combination of two types of study that are descriptive and causal or correlation. The findings found that authentic personal branding play a very significant role in effecting the academic librarians’ professional image in Malaysia especially dealing with the personal ambition, personal brand and personal balanced scorecard on regards to their reputation in the University. Whereas, determinant for the responsibilities of the librarians to the library users and relationship with library users, only the personal balanced scorecard constructs significant to the study. These findings highlight the important role of having the authentic personal branding approach and strategies which at the end result a significant value to the academic librarians’ professional image. Further studies are recommended to examine the reason behind the insignificant relationship in this study besides using a mixed method approach or qualitative research. This study helps in providing ideas to Malaysian librarians in creating a new tune of modern day needs for the librarianship profession and upgrading their personal professionalism by adapting the relevance criteria for effective authentic personal branding as the essence of wealth generation, to serve the community with the best talent skills and quality services.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ahmad, Rosnani
author_facet	Ahmad, Rosnani
author_sort	Ahmad, Rosnani
title	The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad
title_short	The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad
title_full	The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad
title_fullStr	The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad
title_full_unstemmed	The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad
title_sort	effects of authentic personal branding on academic librarians’ professional image in malaysia / rosnani ahmad
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Information Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/83137/1/83137.pdf
_version_	1794191966961926144

The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad

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