The effects of authentic personal branding on academic librarians’ professional image in Malaysia / Rosnani Ahmad

Authentic personal branding emerges from academic librarians’ true characters, values, strengths, uniqueness, and genius that in the end are about sustainability, authenticity, consistency, and the memorable personal brand. This quantitative study aims to identify the dimension, factors and examine...

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Bibliographic Details
Main Author: Ahmad, Rosnani
Format: Thesis
Language:English
Published: 2019
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Online Access:https://ir.uitm.edu.my/id/eprint/83137/1/83137.pdf
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