The determinants of purchase intention of unsought products among Muslims in Malaysia: the mediating effect of cognitive consistency and spiritual intelligence / Nurul Farhana Nasir
The purpose of this study is to investigate the purchase behaviour of individuals towards unsought products and life insurance is the product of interest in this study. Unsought products require aggressive marketing strategy due to the task of convincing potential buyers and selling the products to...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/83359/1/83359.pdf |
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