Panda tourism in Malaysia: the mediating effect of destination image towards the relationship of consumption values and visitors' behavioural intention / Norsuhana Mazaruddin
Malaysia received two endangered giant pandas as a diplomatic gift from the government of China as to mark 40 years of strong diplomatic ties between the two countries. Hence, the Giant Panda Conservation Centre (GPCC) in Zoo Negara was established to show Malaysia's commitment towards China�...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/84284/1/84284.pdf |
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