Panda tourism in Malaysia: the mediating effect of destination image towards the relationship of consumption values and visitors' behavioural intention / Norsuhana Mazaruddin

Malaysia received two endangered giant pandas as a diplomatic gift from the government of China as to mark 40 years of strong diplomatic ties between the two countries. Hence, the Giant Panda Conservation Centre (GPCC) in Zoo Negara was established to show Malaysia's commitment towards China�...

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主要作者: Mazaruddin, Norsuhana
格式: Thesis
语言:English
出版: 2019
主题:
在线阅读:https://ir.uitm.edu.my/id/eprint/84284/1/84284.pdf
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