A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din

Store atmosphere is the overall aesthetic and emotional effect created by the store's physical features; it is the total sensory experience created by the store. To create a store atmosphere conducive to buying, Body Shop, The Mall has tried to establish its own image in consumer's mind th...

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Main Author: Din, Fauziah
Format: Thesis
Language:English
Published: 1998
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/8569/2/8569.pdf
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spelling my-uitm-ir.85692023-01-26T03:46:14Z A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din 1998 Din, Fauziah Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Store atmosphere is the overall aesthetic and emotional effect created by the store's physical features; it is the total sensory experience created by the store. To create a store atmosphere conducive to buying, Body Shop, The Mall has tried to establish its own image in consumer's mind that supposed to promote a buying spirit. The store atmosphere's being studied in this research is about the shop's atmosphere and how customers perceive this atmosphere elements. The reason is to identify the strengths and weaknesses to enable the company to improve its image and sales. The elements of the shop which are being studied are on its exterior; the marquee, window display, size of the shop, while the interior consists of color coordination, lighting, temperature, service , merchandising and layout of the shop. Besides the store atmosphere, the value being concerned in this study is about Body Shop's business itself This business offers customers the chance to choose an entire human system. Today, each shop globally, continues to trade on the same principles that shaped its beginnings that are, to use naturally-based, close to source ingredients, offer a range of sizes on rninimum packaging so that customers pay only for the product, rather than elaborate, unnecessary packaging. 1998 Thesis https://ir.uitm.edu.my/id/eprint/8569/ https://ir.uitm.edu.my/id/eprint/8569/2/8569.pdf text en public degree Institut Teknologi MARA (ITM) Faculty of Business and Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Marketing
Marketing
spellingShingle Marketing
Marketing
Din, Fauziah
A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
description Store atmosphere is the overall aesthetic and emotional effect created by the store's physical features; it is the total sensory experience created by the store. To create a store atmosphere conducive to buying, Body Shop, The Mall has tried to establish its own image in consumer's mind that supposed to promote a buying spirit. The store atmosphere's being studied in this research is about the shop's atmosphere and how customers perceive this atmosphere elements. The reason is to identify the strengths and weaknesses to enable the company to improve its image and sales. The elements of the shop which are being studied are on its exterior; the marquee, window display, size of the shop, while the interior consists of color coordination, lighting, temperature, service , merchandising and layout of the shop. Besides the store atmosphere, the value being concerned in this study is about Body Shop's business itself This business offers customers the chance to choose an entire human system. Today, each shop globally, continues to trade on the same principles that shaped its beginnings that are, to use naturally-based, close to source ingredients, offer a range of sizes on rninimum packaging so that customers pay only for the product, rather than elaborate, unnecessary packaging.
format Thesis
qualification_level Bachelor degree
author Din, Fauziah
author_facet Din, Fauziah
author_sort Din, Fauziah
title A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
title_short A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
title_full A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
title_fullStr A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
title_full_unstemmed A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
title_sort study on customer's perception on the atmosphere of body shop, the mall / fauziah din
granting_institution Institut Teknologi MARA (ITM)
granting_department Faculty of Business and Management
publishDate 1998
url https://ir.uitm.edu.my/id/eprint/8569/2/8569.pdf
_version_ 1783733145676283904