A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din

Store atmosphere is the overall aesthetic and emotional effect created by the store's physical features; it is the total sensory experience created by the store. To create a store atmosphere conducive to buying, Body Shop, The Mall has tried to establish its own image in consumer's mind th...

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Bibliographic Details
Main Author: Din, Fauziah
Format: Thesis
Published: 1998
Online Access:https://ir.uitm.edu.my/id/eprint/8569/2/8569.pdf
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