A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
Store atmosphere is the overall aesthetic and emotional effect created by the store's physical features; it is the total sensory experience created by the store. To create a store atmosphere conducive to buying, Body Shop, The Mall has tried to establish its own image in consumer's mind th...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
1998
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| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/8569/2/8569.pdf |
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