The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman

Hijab fashion will reach US 5.9 billion in 2024 based on Malaysian e-commerce. Based on the population of 61.3% Muslims in Malaysia, a factor of high demand in the hijab fashion market. The mid-market category in the hijab fashion industry, Naelofar Hijab, is one of the most successful in interactin...

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Main Author:	Jasman, Nornatasya Farina
Format:	Thesis
Language:	English
Published:	2023
Online Access:	https://ir.uitm.edu.my/id/eprint/85709/1/85709.pdf
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id	my-uitm-ir.85709
record_format	uketd_dc
spelling	my-uitm-ir.857092024-01-02T09:31:46Z The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman 2023 Jasman, Nornatasya Farina Hijab fashion will reach US 5.9 billion in 2024 based on Malaysian e-commerce. Based on the population of 61.3% Muslims in Malaysia, a factor of high demand in the hijab fashion market. The mid-market category in the hijab fashion industry, Naelofar Hijab, is one of the most successful in interacting with customers and target audiences. The Naelofar Hijab brand uses the Instagram platform as a marketing strategy for interacting with users and audiences. Instagram is a popular social media platform among hijab fashion competitors. According to preliminary findings, Naelofar Hijab uses viral marketing as a promotional tool to attract the audience's attention and cause controversy on social media. Therefore, this research examines the effectiveness of the Naelofar Hijab brand's marketing communication approach, which includes creative content and visual attractiveness. This research uses the AIDA model approach to identify the effectiveness of Naelofar Hijab Instagram marketing communication strategy. This study is beneficial to help marketers and advertisers. It seeks to develop general knowledge and entrepreneurial abilities in marketing SMEs' brands or products. This research also helps new entrepreneurs and marketers comprehend Instagram's marketing communication approach, which incorporates millions of audience interactions or targetable consumers. SMEs, brands, or products must focus on creative visual effectiveness and engaging content when promoting on Instagram, as this essential tool is a connecting element. 2023 Thesis https://ir.uitm.edu.my/id/eprint/85709/ https://ir.uitm.edu.my/id/eprint/85709/1/85709.pdf text en public masters Universiti Teknologi MARA (UiTM) College of Creative Art Abd Razak, Mohamed Razeef
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd Razak, Mohamed Razeef
description	Hijab fashion will reach US 5.9 billion in 2024 based on Malaysian e-commerce. Based on the population of 61.3% Muslims in Malaysia, a factor of high demand in the hijab fashion market. The mid-market category in the hijab fashion industry, Naelofar Hijab, is one of the most successful in interacting with customers and target audiences. The Naelofar Hijab brand uses the Instagram platform as a marketing strategy for interacting with users and audiences. Instagram is a popular social media platform among hijab fashion competitors. According to preliminary findings, Naelofar Hijab uses viral marketing as a promotional tool to attract the audience's attention and cause controversy on social media. Therefore, this research examines the effectiveness of the Naelofar Hijab brand's marketing communication approach, which includes creative content and visual attractiveness. This research uses the AIDA model approach to identify the effectiveness of Naelofar Hijab Instagram marketing communication strategy. This study is beneficial to help marketers and advertisers. It seeks to develop general knowledge and entrepreneurial abilities in marketing SMEs' brands or products. This research also helps new entrepreneurs and marketers comprehend Instagram's marketing communication approach, which incorporates millions of audience interactions or targetable consumers. SMEs, brands, or products must focus on creative visual effectiveness and engaging content when promoting on Instagram, as this essential tool is a connecting element.
format	Thesis
qualification_level	Master's degree
author	Jasman, Nornatasya Farina
spellingShingle	Jasman, Nornatasya Farina The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman
author_facet	Jasman, Nornatasya Farina
author_sort	Jasman, Nornatasya Farina
title	The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman
title_short	The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman
title_full	The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman
title_fullStr	The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman
title_full_unstemmed	The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman
title_sort	effectiveness of instagram as a marketing tool for naelofar hijab brand / nornatasya farina jasman
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	College of Creative Art
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/85709/1/85709.pdf
_version_	1794192092915826688

The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman

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