The effects of internal marketing on job satisfaction among Islamic bank employees in Sabah: the mediating effects of employee engagement / Nur Azwanie Mohd Nasrie
Islamic banking is everywhere in the world today Malaysia is considered as the leader of Islamic banking as it has succeeded in creating a full-fledged Islamic banking system parallel to the existing conventional system irrespective of the challenges it faced. The issues of Islamic banking employees...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/85719/1/85719.pdf |
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| Summary: | Islamic banking is everywhere in the world today Malaysia is considered as the leader of Islamic banking as it has succeeded in creating a full-fledged Islamic banking system parallel to the existing conventional system irrespective of the challenges it faced. The issues of Islamic banking employees not having sufficient training and career development in their work had led to the serious issues and it is the manager's responsibility to curb these issues. Hence, the purpose of this research is to verify the relationship of internal marketing on job satisfaction in Islamic bank Sabah. Three dimensions of internal marketing were selected which involves training, career development and leadership with the mediating effects of employee engagement. The research adopts a quantitative, descriptive, correlational study using cross-sectional survey design cross-sectional research methodology. Data was collected using online questionnaire, which involves 160 bank employees. Statistical Package for Social Scientist (SPSS) and Partial least squares–structural equation modelling (PLS-SEM) is employed to verify the predicted relationships. The findings of this research shown that training and career development has significant relationship on job satisfaction, training and career development has significant relationship on employee engagement and employee engagement as mediating has significant effects on training and career development on job satisfaction. Thus, the result of this research will give better understanding into internal marketing that could elevate job satisfaction among employees and engagement of employees. This research will contribute to existing knowledge by studying the effects of internal marketing on job satisfaction among Islamic bank employees in Sabah with the mediating effects of employee engagement. |
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