Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber

This thesis reports the findings of a study issues concerning the adoption of Internet banking in Malaysia. This study investigates the factors influencing customers’ adoption within the context of Malaysia Internet Banking services. Theory was developed to identify the factors that would influence...

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Main Author:	Che Zuber, Siti Nursyazwani
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Perception
Online Access:	https://ir.uitm.edu.my/id/eprint/86279/1/86279.pdf
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id	my-uitm-ir.86279
record_format	uketd_dc
spelling	my-uitm-ir.862792024-02-19T01:40:31Z Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber 2015 Che Zuber, Siti Nursyazwani Perception This thesis reports the findings of a study issues concerning the adoption of Internet banking in Malaysia. This study investigates the factors influencing customers’ adoption within the context of Malaysia Internet Banking services. Theory was developed to identify the factors that would influence the adoption of Internet Banking. The framework includes Awareness, Perceived ease of use, Privacy concern and Customer’s trust. The objective of this study is to identify the relationship between independent variables and dependent variables and to identify the most influencing Internet banking factors that can be adopt by consumers. The researcher had distributed the questionnaire among 100 respondents from Kuala Lumpur area. Structured questionnaire were used to collect data from the respondents. Statistical Package for the Social Sciences (SPSS) was used to analyze the data. Descriptive analysis was used in order to display the frequency and percentage of respondent in each variable such as gender, age, education, occupation and income level. Regression analysis denoted that there is significant relationship between the customer adoption of Internet banking with awareness, perceived ease of use, privacy concern and customer’s trust. Most of the respondents strongly agreed that the perceived ease of use is the most influencing factors towards customer adoption of Internet banking even though all of the independent variables are accepted and have a significant relationship towards the dependents variable. Some of the recommendations was establish to improve the research study in the future such as develop system’s design, build customer’s confidence and future research. 2015 Thesis https://ir.uitm.edu.my/id/eprint/86279/ https://ir.uitm.edu.my/id/eprint/86279/1/86279.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Perception
spellingShingle	Perception Che Zuber, Siti Nursyazwani Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber
description	This thesis reports the findings of a study issues concerning the adoption of Internet banking in Malaysia. This study investigates the factors influencing customers’ adoption within the context of Malaysia Internet Banking services. Theory was developed to identify the factors that would influence the adoption of Internet Banking. The framework includes Awareness, Perceived ease of use, Privacy concern and Customer’s trust. The objective of this study is to identify the relationship between independent variables and dependent variables and to identify the most influencing Internet banking factors that can be adopt by consumers. The researcher had distributed the questionnaire among 100 respondents from Kuala Lumpur area. Structured questionnaire were used to collect data from the respondents. Statistical Package for the Social Sciences (SPSS) was used to analyze the data. Descriptive analysis was used in order to display the frequency and percentage of respondent in each variable such as gender, age, education, occupation and income level. Regression analysis denoted that there is significant relationship between the customer adoption of Internet banking with awareness, perceived ease of use, privacy concern and customer’s trust. Most of the respondents strongly agreed that the perceived ease of use is the most influencing factors towards customer adoption of Internet banking even though all of the independent variables are accepted and have a significant relationship towards the dependents variable. Some of the recommendations was establish to improve the research study in the future such as develop system’s design, build customer’s confidence and future research.
format	Thesis
qualification_level	Bachelor degree
author	Che Zuber, Siti Nursyazwani
author_facet	Che Zuber, Siti Nursyazwani
author_sort	Che Zuber, Siti Nursyazwani
title	Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber
title_short	Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber
title_full	Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber
title_fullStr	Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber
title_full_unstemmed	Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber
title_sort	factors influencing consumer adoption of internet banking / siti nursyazwani che zuber
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Business and Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/86279/1/86279.pdf
_version_	1794192097267417088

Factors influencing consumer adoption of internet banking / Siti Nursyazwani Che Zuber

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