Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz

The internet use has increasing in Malaysia and it helps marketers in develop their prospect to sell product online. Therefore, they should identify the consumer's behaviour using the online shopping in order to develop their own marketing strategies to attract new customer from the elderly and...

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Bibliographic Details
Main Author:	Aziz, Siti Atiqah
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Computer networks Electronic information resources Including the Internet Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/87419/1/87419.pdf
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id	my-uitm-ir.87419
record_format	uketd_dc
spelling	my-uitm-ir.874192024-01-12T01:52:12Z Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz 2014 Aziz, Siti Atiqah Computer networks. Electronic information resources. Including the Internet Electronic commerce The internet use has increasing in Malaysia and it helps marketers in develop their prospect to sell product online. Therefore, they should identify the consumer's behaviour using the online shopping in order to develop their own marketing strategies to attract new customer from the elderly and at the same time retaining existence customer. This study helps retailers to determine elderly behavioural intention in using the online grocery shopping with prospect of usefulness and ease of use which can ensure developer develop a better grocery shopping website in future. This study also proposed a revised model based on the result and analysis. Technology Acceptance Model (TAM) was used in this study that accurately reflects use of grocery shopping influenced an elderly perception toward using the online grocery shopping and their intention whether to use the online grocery shopping or not. 2014 Thesis https://ir.uitm.edu.my/id/eprint/87419/ https://ir.uitm.edu.my/id/eprint/87419/1/87419.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Abdul Majid, Rogayah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Majid, Rogayah
topic	Computer networks Electronic information resources Including the Internet Electronic commerce
spellingShingle	Computer networks Electronic information resources Including the Internet Electronic commerce Aziz, Siti Atiqah Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz
description	The internet use has increasing in Malaysia and it helps marketers in develop their prospect to sell product online. Therefore, they should identify the consumer's behaviour using the online shopping in order to develop their own marketing strategies to attract new customer from the elderly and at the same time retaining existence customer. This study helps retailers to determine elderly behavioural intention in using the online grocery shopping with prospect of usefulness and ease of use which can ensure developer develop a better grocery shopping website in future. This study also proposed a revised model based on the result and analysis. Technology Acceptance Model (TAM) was used in this study that accurately reflects use of grocery shopping influenced an elderly perception toward using the online grocery shopping and their intention whether to use the online grocery shopping or not.
format	Thesis
qualification_level	Master's degree
author	Aziz, Siti Atiqah
author_facet	Aziz, Siti Atiqah
author_sort	Aziz, Siti Atiqah
title	Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz
title_short	Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz
title_full	Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz
title_fullStr	Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz
title_full_unstemmed	Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz
title_sort	elderly perceptions toward online grocery shopping / siti atiqah aziz
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/87419/1/87419.pdf
_version_	1794192127807193088

Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz

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