Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz
The internet use has increasing in Malaysia and it helps marketers in develop their prospect to sell product online. Therefore, they should identify the consumer's behaviour using the online shopping in order to develop their own marketing strategies to attract new customer from the elderly and...
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my-uitm-ir.874192024-01-12T01:52:12Z Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz 2014 Aziz, Siti Atiqah Computer networks. Electronic information resources. Including the Internet Electronic commerce The internet use has increasing in Malaysia and it helps marketers in develop their prospect to sell product online. Therefore, they should identify the consumer's behaviour using the online shopping in order to develop their own marketing strategies to attract new customer from the elderly and at the same time retaining existence customer. This study helps retailers to determine elderly behavioural intention in using the online grocery shopping with prospect of usefulness and ease of use which can ensure developer develop a better grocery shopping website in future. This study also proposed a revised model based on the result and analysis. Technology Acceptance Model (TAM) was used in this study that accurately reflects use of grocery shopping influenced an elderly perception toward using the online grocery shopping and their intention whether to use the online grocery shopping or not. 2014 Thesis https://ir.uitm.edu.my/id/eprint/87419/ https://ir.uitm.edu.my/id/eprint/87419/1/87419.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Computer and Mathematical Sciences Abdul Majid, Rogayah |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Abdul Majid, Rogayah |
topic |
Computer networks Electronic information resources Including the Internet Electronic commerce |
spellingShingle |
Computer networks Electronic information resources Including the Internet Electronic commerce Aziz, Siti Atiqah Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz |
description |
The internet use has increasing in Malaysia and it helps marketers in develop their prospect to sell product online. Therefore, they should identify the consumer's behaviour using the online shopping in order to develop their own marketing strategies to attract new customer from the elderly and at the same time retaining existence customer. This study helps retailers to determine elderly behavioural intention in using the online grocery shopping with prospect of usefulness and ease of use which can ensure developer develop a better grocery shopping website in future. This study also proposed a revised model based on the result and analysis. Technology Acceptance Model (TAM) was used in this study that accurately reflects use of grocery shopping influenced an elderly perception toward using the online grocery shopping and their intention whether to use the online grocery shopping or not. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Aziz, Siti Atiqah |
author_facet |
Aziz, Siti Atiqah |
author_sort |
Aziz, Siti Atiqah |
title |
Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz |
title_short |
Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz |
title_full |
Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz |
title_fullStr |
Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz |
title_full_unstemmed |
Elderly perceptions toward online grocery shopping / Siti Atiqah Aziz |
title_sort |
elderly perceptions toward online grocery shopping / siti atiqah aziz |
granting_institution |
Universiti Teknologi MARA (UiTM) |
granting_department |
Faculty of Computer and Mathematical Sciences |
publishDate |
2014 |
url |
https://ir.uitm.edu.my/id/eprint/87419/1/87419.pdf |
_version_ |
1794192127807193088 |