Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan

The Upin & Ipin animation series, which first aired in 2007, is one of the animation film that received a positive response in Malaysia. This success was further enhanced by the release of an animation film titled Upin & Ipin: Keris Siamang Tunggal, which raised over RM 26 million in a groun...

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Main Author:	Kamisan, Muhammad Husairi
Format:	Thesis
Language:	English
Published:	2023
Online Access:	https://ir.uitm.edu.my/id/eprint/88713/1/88713.pdf
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id	my-uitm-ir.88713
record_format	uketd_dc
spelling	my-uitm-ir.887132023-12-26T09:26:34Z Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan 2023 Kamisan, Muhammad Husairi The Upin & Ipin animation series, which first aired in 2007, is one of the animation film that received a positive response in Malaysia. This success was further enhanced by the release of an animation film titled Upin & Ipin: Keris Siamang Tunggal, which raised over RM 26 million in a groundbreaking collection in 2019. Previous literatures has stated that content, marketing, scheduling, characters, narrative and cultural visual background contributed to box-office animation films. This study intends to explore whether content, marketing, scheduling, characters, narrative and cultural visual background are the factors that has contributed to box office animation films among moviegoers in Malaysia. This study was done using a qualitative analysis with 10 Informants whom are animation films moviegoers in Malaysia. The results of interviews with 10 informants who are local animation film enthusiasts found that content with interesting concepts and ideas, marketing efforts through various mediums, scheduling of showtimes, positive animation characters, an effective and understandable narrative and the visual background of Malaysian culture are important factors contributing to box office animation films in Malaysia. Several other factors have also been found contributing to box office animation films in Malaysia, which are the theme songs and music, trailer, production companies’s brands, animation script, government support, and animation series. Based on these results, this study suggests that all these factors should be taken into account before an animation film is produced in Malaysia. This also marks the good response of the local audience to the Malaysian animation arena. 2023 Thesis https://ir.uitm.edu.my/id/eprint/88713/ https://ir.uitm.edu.my/id/eprint/88713/1/88713.pdf text en public masters Universiti Teknologi MARA (UiTM) College of Creative Arts Abu Bakar, Mohd Syuhaidi
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abu Bakar, Mohd Syuhaidi
description	The Upin & Ipin animation series, which first aired in 2007, is one of the animation film that received a positive response in Malaysia. This success was further enhanced by the release of an animation film titled Upin & Ipin: Keris Siamang Tunggal, which raised over RM 26 million in a groundbreaking collection in 2019. Previous literatures has stated that content, marketing, scheduling, characters, narrative and cultural visual background contributed to box-office animation films. This study intends to explore whether content, marketing, scheduling, characters, narrative and cultural visual background are the factors that has contributed to box office animation films among moviegoers in Malaysia. This study was done using a qualitative analysis with 10 Informants whom are animation films moviegoers in Malaysia. The results of interviews with 10 informants who are local animation film enthusiasts found that content with interesting concepts and ideas, marketing efforts through various mediums, scheduling of showtimes, positive animation characters, an effective and understandable narrative and the visual background of Malaysian culture are important factors contributing to box office animation films in Malaysia. Several other factors have also been found contributing to box office animation films in Malaysia, which are the theme songs and music, trailer, production companies’s brands, animation script, government support, and animation series. Based on these results, this study suggests that all these factors should be taken into account before an animation film is produced in Malaysia. This also marks the good response of the local audience to the Malaysian animation arena.
format	Thesis
qualification_level	Master's degree
author	Kamisan, Muhammad Husairi
spellingShingle	Kamisan, Muhammad Husairi Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan
author_facet	Kamisan, Muhammad Husairi
author_sort	Kamisan, Muhammad Husairi
title	Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan
title_short	Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan
title_full	Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan
title_fullStr	Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan
title_full_unstemmed	Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan
title_sort	content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in malaysia : the moviegoers perspectives / muhammad husairi kamisan
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	College of Creative Arts
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/88713/1/88713.pdf
_version_	1794192145622499328

Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan

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