Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto

Halal awareness among Muslims is derived from the fundamental source, the Quran, as well as the direction of Prophet Muhammad SAW. As time has passed, Halal has grown into a global concept; it is no longer restricted to the slaughter of animals, but now encompasses high-quality products and services...

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Main Author:	Subroto, Mirza Ubaidillah
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Halal food
Online Access:	https://ir.uitm.edu.my/id/eprint/88804/1/88804.pdf
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id	my-uitm-ir.88804
record_format	uketd_dc
spelling	my-uitm-ir.888042023-12-26T07:01:15Z Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto 2023 Subroto, Mirza Ubaidillah Halal food Halal awareness among Muslims is derived from the fundamental source, the Quran, as well as the direction of Prophet Muhammad SAW. As time has passed, Halal has grown into a global concept; it is no longer restricted to the slaughter of animals, but now encompasses high-quality products and services that meet customers' growing awareness and expectations in a competitive global market. In 2022, there are many reasons for Muslim consumer to purchase foods with halal logo. The factor of purchase includes religious factor, family factor, media and educational factor. To achieve the most influential factor, this study uses quantitative approach which is analysis-based research that is more practical and centered on the end result. Statistical Package for Social Science (SPSS) were also used to analyze the data in this study. The analysis performed on the collected data involved frequency, mean, standard deviation and regression. At the end of the study, the findings shown that there is awareness toward halal among the people in Kuching Sarawak area. Other than that, the findings show that the most significant factor toward purchasing halal is media factor. This shows how powerful the influence of media to nowadays generation. 2023 Thesis https://ir.uitm.edu.my/id/eprint/88804/ https://ir.uitm.edu.my/id/eprint/88804/1/88804.pdf text en public masters Universiti Teknologi MARA (UiTM) Academy of Contemporary Islamic Studies (ACIS) Abdul Latif, Mohd Syahiran
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Latif, Mohd Syahiran
topic	Halal food
spellingShingle	Halal food Subroto, Mirza Ubaidillah Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto
description	Halal awareness among Muslims is derived from the fundamental source, the Quran, as well as the direction of Prophet Muhammad SAW. As time has passed, Halal has grown into a global concept; it is no longer restricted to the slaughter of animals, but now encompasses high-quality products and services that meet customers' growing awareness and expectations in a competitive global market. In 2022, there are many reasons for Muslim consumer to purchase foods with halal logo. The factor of purchase includes religious factor, family factor, media and educational factor. To achieve the most influential factor, this study uses quantitative approach which is analysis-based research that is more practical and centered on the end result. Statistical Package for Social Science (SPSS) were also used to analyze the data in this study. The analysis performed on the collected data involved frequency, mean, standard deviation and regression. At the end of the study, the findings shown that there is awareness toward halal among the people in Kuching Sarawak area. Other than that, the findings show that the most significant factor toward purchasing halal is media factor. This shows how powerful the influence of media to nowadays generation.
format	Thesis
qualification_level	Master's degree
author	Subroto, Mirza Ubaidillah
author_facet	Subroto, Mirza Ubaidillah
author_sort	Subroto, Mirza Ubaidillah
title	Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto
title_short	Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto
title_full	Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto
title_fullStr	Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto
title_full_unstemmed	Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto
title_sort	factor influencing in choosing food products with halal logo in kuching sarawak / mirza ubaidillah subroto
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Academy of Contemporary Islamic Studies (ACIS)
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/88804/1/88804.pdf
_version_	1794192165251842048

Factor influencing in choosing food products with Halal logo in Kuching Sarawak / Mirza Ubaidillah Subroto

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