The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman

This research will focus on the utmost importance of brand identity for a pizzeria company, emphasizing how it significantly impacts its success and market recognition. In today's digital age, where exceptional design plays a pivotal role in shaping a food company's unique identity, we hav...

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Main Author:	Azman, Zarin Amirul Syazwan
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/88883/1/88883.pdf
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id	my-uitm-ir.88883
record_format	uketd_dc
spelling	my-uitm-ir.888832024-03-19T07:06:08Z The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman 2023 Azman, Zarin Amirul Syazwan Marketing This research will focus on the utmost importance of brand identity for a pizzeria company, emphasizing how it significantly impacts its success and market recognition. In today's digital age, where exceptional design plays a pivotal role in shaping a food company's unique identity, we have witnessed a myriad of astonishing design forms that have granted renowned food brands their distinctiveness and prominence. Countless examples come to mind when we think of these successful brands that have effectively carved their niche in the industry. Unfortunately, this phenomenon seems to elude most pizza brands, with only a couple of well- known names emerging prominently, such as Pizza Hut and Domino's. The limited number of recognized pizza brands leaves us perplexed and prompts us to question why other deserving contenders like US Pizza, Pizza Mansion, Pezzo, and Vivo Pizza have failed to make a significant mark in the market. It becomes evident that brand identity plays a crucial role not only for pizzeria companies but also for any brand aiming to thrive in a competitive market. The disparity in recognition between these struggling brands and established giants like Pizza Hut and Domino's can be attributed to the absence of a robust branding design. Brand identity encompasses much more than merely attracting attention; it serves as the bedrock for fostering a deep connection and recognition between producers and customers. Effective branding design establishes a strong and memorable association with the target audience, leaving a lasting impression that goes beyond the initial transaction. By carefully crafting a brand identity that resonates with consumers, pizzeria companies can cultivate loyalty and differentiate themselves from their competitors, thereby increasing their chances of thriving in the fiercely competitive pizza market. In conclusion, this research will delve into the significance of brand identity within the context of pizzeria companies, shedding light on the reasons behind the limited recognition of certain pizza brands. By exploring the role of branding design in establishing a strong connection between producers and customers, we can gain valuable insights into how pizzeria companies can elevate their brand recognition and compete on a larger scale. Through comprehensive analysis and recommendations, this study aims to pave the way for pizza brands to create a lasting impact and capture a significant share in the market. 2023 Thesis https://ir.uitm.edu.my/id/eprint/88883/ https://ir.uitm.edu.my/id/eprint/88883/1/88883.pdf text en public degree Universiti Teknologi MARA, Melaka College of Creative Arts
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing
spellingShingle	Marketing Azman, Zarin Amirul Syazwan The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman
description	This research will focus on the utmost importance of brand identity for a pizzeria company, emphasizing how it significantly impacts its success and market recognition. In today's digital age, where exceptional design plays a pivotal role in shaping a food company's unique identity, we have witnessed a myriad of astonishing design forms that have granted renowned food brands their distinctiveness and prominence. Countless examples come to mind when we think of these successful brands that have effectively carved their niche in the industry. Unfortunately, this phenomenon seems to elude most pizza brands, with only a couple of well- known names emerging prominently, such as Pizza Hut and Domino's. The limited number of recognized pizza brands leaves us perplexed and prompts us to question why other deserving contenders like US Pizza, Pizza Mansion, Pezzo, and Vivo Pizza have failed to make a significant mark in the market. It becomes evident that brand identity plays a crucial role not only for pizzeria companies but also for any brand aiming to thrive in a competitive market. The disparity in recognition between these struggling brands and established giants like Pizza Hut and Domino's can be attributed to the absence of a robust branding design. Brand identity encompasses much more than merely attracting attention; it serves as the bedrock for fostering a deep connection and recognition between producers and customers. Effective branding design establishes a strong and memorable association with the target audience, leaving a lasting impression that goes beyond the initial transaction. By carefully crafting a brand identity that resonates with consumers, pizzeria companies can cultivate loyalty and differentiate themselves from their competitors, thereby increasing their chances of thriving in the fiercely competitive pizza market. In conclusion, this research will delve into the significance of brand identity within the context of pizzeria companies, shedding light on the reasons behind the limited recognition of certain pizza brands. By exploring the role of branding design in establishing a strong connection between producers and customers, we can gain valuable insights into how pizzeria companies can elevate their brand recognition and compete on a larger scale. Through comprehensive analysis and recommendations, this study aims to pave the way for pizza brands to create a lasting impact and capture a significant share in the market.
format	Thesis
qualification_level	Bachelor degree
author	Azman, Zarin Amirul Syazwan
author_facet	Azman, Zarin Amirul Syazwan
author_sort	Azman, Zarin Amirul Syazwan
title	The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman
title_short	The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman
title_full	The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman
title_fullStr	The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman
title_full_unstemmed	The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman
title_sort	relevance of brand identity for pizza marketing / zarin amirul syazwan azman
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	College of Creative Arts
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/88883/1/88883.pdf
_version_	1794192169871867904

The relevance of brand identity for Pizza marketing / Zarin Amirul Syazwan Azman

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