The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof

This study looks at how typography affects how users interact with Instagram adverts. Typography is an essential component of visual communication and has a big influence on how people view and interact with social media marketing. This study examines the relationship between typography elements (su...

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Bibliographic Details
Main Author:	Mohamad Yusof, Nurul Aliya Shuhada
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Theory Method
Online Access:	https://ir.uitm.edu.my/id/eprint/88894/1/88894.pdf
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id	my-uitm-ir.88894
record_format	uketd_dc
spelling	my-uitm-ir.888942024-03-19T07:06:30Z The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof 2023 Mohamad Yusof, Nurul Aliya Shuhada Theory. Method This study looks at how typography affects how users interact with Instagram adverts. Typography is an essential component of visual communication and has a big influence on how people view and interact with social media marketing. This study examines the relationship between typography elements (such font type, size, and spacing) and user reactions, such as attention, engagement, and perception of ad credibility. It does this by examining a sample of Instagram ads. The results illustrate the significance of careful typographic decisions in enhancing user experience and maximizing the efficacy of Instagram ads, offering insightful information for designers. 2023 Thesis https://ir.uitm.edu.my/id/eprint/88894/ https://ir.uitm.edu.my/id/eprint/88894/1/88894.pdf text en public degree Universiti Teknologi MARA, Melaka College of Creative Arts
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Theory Method
spellingShingle	Theory Method Mohamad Yusof, Nurul Aliya Shuhada The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
description	This study looks at how typography affects how users interact with Instagram adverts. Typography is an essential component of visual communication and has a big influence on how people view and interact with social media marketing. This study examines the relationship between typography elements (such font type, size, and spacing) and user reactions, such as attention, engagement, and perception of ad credibility. It does this by examining a sample of Instagram ads. The results illustrate the significance of careful typographic decisions in enhancing user experience and maximizing the efficacy of Instagram ads, offering insightful information for designers.
format	Thesis
qualification_level	Bachelor degree
author	Mohamad Yusof, Nurul Aliya Shuhada
author_facet	Mohamad Yusof, Nurul Aliya Shuhada
author_sort	Mohamad Yusof, Nurul Aliya Shuhada
title	The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_short	The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_full	The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_fullStr	The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_full_unstemmed	The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_sort	impact of typography on user experience in instagram advertisements / nurul aliya shuhada mohamad yusof
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	College of Creative Arts
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/88894/1/88894.pdf
_version_	1794192172517425152

The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof

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