Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar

This study validates the effect of user’s motivation factor on fake news sharing in social media during covid-19 endemic. Five constructs from Users and Gratification Theory namely altruism, entertainment, socialisation, self-promotion and instant news sharing was used in this study. Result from an...

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Main Author:	Wan Abu Bakar, Wan Hashridz Rizal
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Communication Mass media
Online Access:	https://ir.uitm.edu.my/id/eprint/88944/1/88944.pdf
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id	my-uitm-ir.88944
record_format	uketd_dc
spelling	my-uitm-ir.889442024-01-03T05:46:57Z Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar 2023 Wan Abu Bakar, Wan Hashridz Rizal Communication. Mass media This study validates the effect of user’s motivation factor on fake news sharing in social media during covid-19 endemic. Five constructs from Users and Gratification Theory namely altruism, entertainment, socialisation, self-promotion and instant news sharing was used in this study. Result from an online survey, with data collected in two months periods during endemic phase. 277 respondents were involved in this study and the findings supported the theoretical model. Particularly the researcher found that entertainment and instant news sharing predicted fake news sharing related to COVID-19 endemic among social media users in Malaysia. Specifically, entertainment was the strongest predictor to fake news sharing behaviour related to COVID-19, followed by instant news sharing. On the contrary, another three variables namely altruism, socialisation and self-promotion had no association with fake news sharing on COVID-19 endemic. UGT was tested using the primary data and producing 35% of the variance in fake news sharing (R2 =0.41). The finding of this study provides the practical implication to related parties like policy makers (government) in order to set up the guidelines to avoid fake news sharing among citizens and give some enlightenment on how the policy content could be crafted in building and managing the situation. 2023 Thesis https://ir.uitm.edu.my/id/eprint/88944/ https://ir.uitm.edu.my/id/eprint/88944/1/88944.pdf text en public masters Universiti Teknologi MARA (UiTM) College of Computing, Informatics and Media Ridzuan, Abdul Rauf
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ridzuan, Abdul Rauf
topic	Communication Mass media
spellingShingle	Communication Mass media Wan Abu Bakar, Wan Hashridz Rizal Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar
description	This study validates the effect of user’s motivation factor on fake news sharing in social media during covid-19 endemic. Five constructs from Users and Gratification Theory namely altruism, entertainment, socialisation, self-promotion and instant news sharing was used in this study. Result from an online survey, with data collected in two months periods during endemic phase. 277 respondents were involved in this study and the findings supported the theoretical model. Particularly the researcher found that entertainment and instant news sharing predicted fake news sharing related to COVID-19 endemic among social media users in Malaysia. Specifically, entertainment was the strongest predictor to fake news sharing behaviour related to COVID-19, followed by instant news sharing. On the contrary, another three variables namely altruism, socialisation and self-promotion had no association with fake news sharing on COVID-19 endemic. UGT was tested using the primary data and producing 35% of the variance in fake news sharing (R2 =0.41). The finding of this study provides the practical implication to related parties like policy makers (government) in order to set up the guidelines to avoid fake news sharing among citizens and give some enlightenment on how the policy content could be crafted in building and managing the situation.
format	Thesis
qualification_level	Master's degree
author	Wan Abu Bakar, Wan Hashridz Rizal
author_facet	Wan Abu Bakar, Wan Hashridz Rizal
author_sort	Wan Abu Bakar, Wan Hashridz Rizal
title	Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar
title_short	Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar
title_full	Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar
title_fullStr	Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar
title_full_unstemmed	Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar
title_sort	users motivation factor in fake news sharing on social media during covid-19 endemic / wan hashridz rizal wan abu bakar
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	College of Computing, Informatics and Media
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/88944/1/88944.pdf
_version_	1794192179305906176

Users motivation factor in fake news sharing on social media during Covid-19 endemic / Wan Hashridz Rizal Wan Abu Bakar

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