The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin

This thesis investigates the effectiveness of advertising campaigns in raising awareness about ovarian cysts among young adults in Malacca. The study analyzes the knowledge and awareness levels of the target audience through survey data analysis and examines the impact of advertising campaigns on in...

Full description

Saved in:

Bibliographic Details
Main Author:	Zaharin, Zalifa Asyura
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Affection Feeling Emotion
Online Access:	https://ir.uitm.edu.my/id/eprint/88964/1/88964.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.88964
record_format	uketd_dc
spelling	my-uitm-ir.889642024-03-19T07:06:34Z The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin 2023 Zaharin, Zalifa Asyura Affection. Feeling. Emotion This thesis investigates the effectiveness of advertising campaigns in raising awareness about ovarian cysts among young adults in Malacca. The study analyzes the knowledge and awareness levels of the target audience through survey data analysis and examines the impact of advertising campaigns on increasing awareness. Additionally, the thesis evaluates the design and layout of ovarian cyst awareness posters, focusing on the effectiveness of visuals, messaging, and call-to-action elements. The findings reveal a significant knowledge gap among young adults regarding ovarian cysts, primarily due to limited health education, cultural taboos, and inadequate information dissemination. The analysis of advertising campaigns highlights the importance of targeted messaging, multi-channel approaches, and educational content in effectively raising awareness. Furthermore, the examination of ovarian cyst awareness posters underscores the significance of employing effective design principles such as color, typography, and visual hierarchy to capture attention and convey the message clearly. The recommendations propose the development of targeted educational campaigns that address the knowledge gap, utilizing well-designed poster layouts, and establishing collaborations with community organizations and influencers to maximize campaign reach. Implementing these recommendations has the potential to enhance awareness of ovarian cysts among young adults, enabling early detection, timely medical intervention, and improved healthcare outcomes. This thesis contributes valuable insights to the field of health communication by offering effective strategies for raising awareness about ovarian cysts among young adults. It serves as a valuable resource for healthcare organizations, policymakers, and advertisers in designing impactful campaigns and promoting better understanding and management of ovarian cysts. 2023 Thesis https://ir.uitm.edu.my/id/eprint/88964/ https://ir.uitm.edu.my/id/eprint/88964/1/88964.pdf text en public degree Universiti Teknologi MARA, Melaka College of Creative Arts
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Affection Feeling Emotion
spellingShingle	Affection Feeling Emotion Zaharin, Zalifa Asyura The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin
description	This thesis investigates the effectiveness of advertising campaigns in raising awareness about ovarian cysts among young adults in Malacca. The study analyzes the knowledge and awareness levels of the target audience through survey data analysis and examines the impact of advertising campaigns on increasing awareness. Additionally, the thesis evaluates the design and layout of ovarian cyst awareness posters, focusing on the effectiveness of visuals, messaging, and call-to-action elements. The findings reveal a significant knowledge gap among young adults regarding ovarian cysts, primarily due to limited health education, cultural taboos, and inadequate information dissemination. The analysis of advertising campaigns highlights the importance of targeted messaging, multi-channel approaches, and educational content in effectively raising awareness. Furthermore, the examination of ovarian cyst awareness posters underscores the significance of employing effective design principles such as color, typography, and visual hierarchy to capture attention and convey the message clearly. The recommendations propose the development of targeted educational campaigns that address the knowledge gap, utilizing well-designed poster layouts, and establishing collaborations with community organizations and influencers to maximize campaign reach. Implementing these recommendations has the potential to enhance awareness of ovarian cysts among young adults, enabling early detection, timely medical intervention, and improved healthcare outcomes. This thesis contributes valuable insights to the field of health communication by offering effective strategies for raising awareness about ovarian cysts among young adults. It serves as a valuable resource for healthcare organizations, policymakers, and advertisers in designing impactful campaigns and promoting better understanding and management of ovarian cysts.
format	Thesis
qualification_level	Bachelor degree
author	Zaharin, Zalifa Asyura
author_facet	Zaharin, Zalifa Asyura
author_sort	Zaharin, Zalifa Asyura
title	The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin
title_short	The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin
title_full	The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin
title_fullStr	The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin
title_full_unstemmed	The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin
title_sort	study of effectiveness in advertising campaigns on raising awareness about ovarian cysts among young adults in melaka / zalifa asyura zaharin
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	College of Creative Arts
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/88964/1/88964.pdf
_version_	1794192180760281088

The study of effectiveness in advertising campaigns on raising awareness about Ovarian cysts among young adults in Melaka / Zalifa Asyura Zaharin

Similar Items