Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad

Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad

The research is focusing on competitive advantage in specialty chemical business in Malaysia. Case study on MACES Sdn Bhd (MACES) on how the company identify the element and subsequently will contribute in achieving its company objective to become a market leader in provision of specialty chemical s...

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Main Authors: Abdul Ghani, Abdullah, Tengku Muda, Tengku Nazri, Mohamad, Zamri
Format: Thesis
Language:English
Published: 2007
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/89051/1/89051.pdf
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id my-uitm-ir.89051
record_format uketd_dc
spelling my-uitm-ir.890512024-01-09T04:36:35Z Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad 2007-11 Abdul Ghani, Abdullah Tengku Muda, Tengku Nazri Mohamad, Zamri Marketing The research is focusing on competitive advantage in specialty chemical business in Malaysia. Case study on MACES Sdn Bhd (MACES) on how the company identify the element and subsequently will contribute in achieving its company objective to become a market leader in provision of specialty chemical supply and associated services. The industry External Environmental Factors (EFE) as well as Internal Environmental Factors (IFE) which are the driving forces of the business were identified and analyzed. The study also included analysis on Competitors SWOT by industry and identifies the strategic positioning of the specialty chemical business players. These tools would assist MACES to identify its position in the industry. 2007-11 Thesis https://ir.uitm.edu.my/id/eprint/89051/ https://ir.uitm.edu.my/id/eprint/89051/1/89051.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Dollah, Hussian
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Dollah, Hussian
topic Marketing
spellingShingle Marketing
Abdul Ghani, Abdullah
Tengku Muda, Tengku Nazri
Mohamad, Zamri
Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
description The research is focusing on competitive advantage in specialty chemical business in Malaysia. Case study on MACES Sdn Bhd (MACES) on how the company identify the element and subsequently will contribute in achieving its company objective to become a market leader in provision of specialty chemical supply and associated services. The industry External Environmental Factors (EFE) as well as Internal Environmental Factors (IFE) which are the driving forces of the business were identified and analyzed. The study also included analysis on Competitors SWOT by industry and identifies the strategic positioning of the specialty chemical business players. These tools would assist MACES to identify its position in the industry.
format Thesis
qualification_level Master's degree
author Abdul Ghani, Abdullah
Tengku Muda, Tengku Nazri
Mohamad, Zamri
author_facet Abdul Ghani, Abdullah
Tengku Muda, Tengku Nazri
Mohamad, Zamri
author_sort Abdul Ghani, Abdullah
title Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_short Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_full Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_fullStr Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_full_unstemmed Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_sort competitive advantages in malaysian specialty chemical business / abdullah abdul ghani, tengku nazri tengku muda and zamri mohamad
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty Of Business Management
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/89051/1/89051.pdf
_version_ 1794192192916422656

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