Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir

Gamification has been widely used to solve issues in motivating and engaging students using technology for educational purposes. It is fun with regard to children’s nature. However, designing the gamification is more complicated than simply adding some game aspects to the kids-friendly application....

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Main Author:	Mohd Khir, Nor Haniza
Format:	Thesis
Language:	English
Published:	2023
Online Access:	https://ir.uitm.edu.my/id/eprint/89319/1/89319.pdf
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id	my-uitm-ir.89319
record_format	uketd_dc
spelling	my-uitm-ir.893192024-01-17T07:54:27Z Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir 2023 Mohd Khir, Nor Haniza Gamification has been widely used to solve issues in motivating and engaging students using technology for educational purposes. It is fun with regard to children’s nature. However, designing the gamification is more complicated than simply adding some game aspects to the kids-friendly application. Children computer interaction (C-CI) was developed to cater to children's particular demands. According to studies, lack of research on gamification for students ranging from 6-12 years old makes it difficult to see the positive effect of gamification on their educational achievement. Thus, this research aims to model user persona via identified game elements for the middle childhood. The use of persona optimize the usability of the designed system rather than focusing on users to change their way of acting. It focus on user’s behaviors, goals and attitudes when using gamification for learning. This research adopted a five phase’s methodology. First phase is to understand the behaviour of the middle-aged children in educational games. A preliminary data collection via interview and observation sessions were conducted. 2023 Thesis https://ir.uitm.edu.my/id/eprint/89319/ https://ir.uitm.edu.my/id/eprint/89319/1/89319.pdf text en public phd doctoral Universiti Teknologi MARA (UiTM) College of Computing, Informatics and Media Ismail, Marina (Prof. Madya. Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ismail, Marina (Prof. Madya. Dr.)
description	Gamification has been widely used to solve issues in motivating and engaging students using technology for educational purposes. It is fun with regard to children’s nature. However, designing the gamification is more complicated than simply adding some game aspects to the kids-friendly application. Children computer interaction (C-CI) was developed to cater to children's particular demands. According to studies, lack of research on gamification for students ranging from 6-12 years old makes it difficult to see the positive effect of gamification on their educational achievement. Thus, this research aims to model user persona via identified game elements for the middle childhood. The use of persona optimize the usability of the designed system rather than focusing on users to change their way of acting. It focus on user’s behaviors, goals and attitudes when using gamification for learning. This research adopted a five phase’s methodology. First phase is to understand the behaviour of the middle-aged children in educational games. A preliminary data collection via interview and observation sessions were conducted.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mohd Khir, Nor Haniza
spellingShingle	Mohd Khir, Nor Haniza Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
author_facet	Mohd Khir, Nor Haniza
author_sort	Mohd Khir, Nor Haniza
title	Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_short	Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_full	Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_fullStr	Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_full_unstemmed	Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_sort	persona modelling using mix method segmentation in children computer interaction educational gamification / nor haniza mohd khir
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	College of Computing, Informatics and Media
publishDate	2023
url	https://ir.uitm.edu.my/id/eprint/89319/1/89319.pdf
_version_	1794192213334294528

Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir

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