Factors contributing to customer switching behavior on Malaysia’s telecommunication service providers: survey at Kuala Terengganu / Fasihah Embong
Malaysia mobile market is one of the faster growing markets and is forecasted to reach 15 million users by 2015. The availability of a number of subscribers options for customers and different charged rates of each service provider, lead the customers to switch between service providers. The objecti...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/89341/1/89341.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!