Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri

The study attempted to find out and to measure the factors that influence students’ satisfaction at a private higher education institution. Based on literature review, four factors namely: campus facility, lecturer quality, support staff and program or course offered were chosen. From these factors,...

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Main Authors:	Ishak, Mohd Fauzi, Zainun Basri, Nur Hasnah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Institutions of higher education
Online Access:	https://ir.uitm.edu.my/id/eprint/89419/1/89419.pdf
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id	my-uitm-ir.89419
record_format	uketd_dc
spelling	my-uitm-ir.894192024-01-14T08:21:35Z Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri 2017-01 Ishak, Mohd Fauzi Zainun Basri, Nur Hasnah Institutions of higher education The study attempted to find out and to measure the factors that influence students’ satisfaction at a private higher education institution. Based on literature review, four factors namely: campus facility, lecturer quality, support staff and program or course offered were chosen. From these factors, the researcher will measure the level of students’ satisfaction compare to the variables that a private higher education institution was provided. In term of research design, methodology and approach, the researcher will used close-ended questionnaire whereby a total of 300 set of questionnaires were distributed with stratified sampling among the students at a private higher education institution in Kemaman, Terengganu. The researcher also used Likert Scale question whereby the respondent should answer 27 services question and 11 satisfaction question. The study was used correlation research design which it will examining the relationship between two variables: dependent variable (level of students’ satisfaction) and independent variable (campus facility, lecturer quality, support staff and program or course offered). The researcher using SPSS software to analyse the results to determine which aspect of the factors were most important to the students’ satisfaction and the degree to which they satisfied the students. The finding from this research gave valuable insight about a level of satisfaction toward the services provided by a private higher education institution. The results show that student’s satisfactions have a significant relationship with the factors that the researchers mention it. The result also will suggested to a private higher education institution in term of improvement of their marketing strategies and maintain their excellent service delivery to the students as their customers. 2017-01 Thesis https://ir.uitm.edu.my/id/eprint/89419/ https://ir.uitm.edu.my/id/eprint/89419/1/89419.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty of Arshad Ayub Graduate Business School Zakaria, Zainuddin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zakaria, Zainuddin
topic	Institutions of higher education
spellingShingle	Institutions of higher education Ishak, Mohd Fauzi Zainun Basri, Nur Hasnah Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri
description	The study attempted to find out and to measure the factors that influence students’ satisfaction at a private higher education institution. Based on literature review, four factors namely: campus facility, lecturer quality, support staff and program or course offered were chosen. From these factors, the researcher will measure the level of students’ satisfaction compare to the variables that a private higher education institution was provided. In term of research design, methodology and approach, the researcher will used close-ended questionnaire whereby a total of 300 set of questionnaires were distributed with stratified sampling among the students at a private higher education institution in Kemaman, Terengganu. The researcher also used Likert Scale question whereby the respondent should answer 27 services question and 11 satisfaction question. The study was used correlation research design which it will examining the relationship between two variables: dependent variable (level of students’ satisfaction) and independent variable (campus facility, lecturer quality, support staff and program or course offered). The researcher using SPSS software to analyse the results to determine which aspect of the factors were most important to the students’ satisfaction and the degree to which they satisfied the students. The finding from this research gave valuable insight about a level of satisfaction toward the services provided by a private higher education institution. The results show that student’s satisfactions have a significant relationship with the factors that the researchers mention it. The result also will suggested to a private higher education institution in term of improvement of their marketing strategies and maintain their excellent service delivery to the students as their customers.
format	Thesis
qualification_level	Master's degree
author	Ishak, Mohd Fauzi Zainun Basri, Nur Hasnah
author_facet	Ishak, Mohd Fauzi Zainun Basri, Nur Hasnah
author_sort	Ishak, Mohd Fauzi
title	Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri
title_short	Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri
title_full	Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri
title_fullStr	Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri
title_full_unstemmed	Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri
title_sort	factors influencing students’ satisfaction: a case study at private higher education institution in kemaman terengganu / mohd fauzi ishak and nur hasnah zainun basri
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Arshad Ayub Graduate Business School
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/89419/1/89419.pdf
_version_	1794192217243385856

Factors influencing students’ satisfaction: a case study at private higher education institution in Kemaman Terengganu / Mohd Fauzi Ishak and Nur Hasnah Zainun Basri

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