Competitive advantage in chemical business: the case study of Clariant (M) Sdn Bhd / Mohd Shaharuddin Abdul Ghani and Latiff Muhamad
The aim of this study is to examine the relationship between competitive priorities and the competitive advantage of local specialty chemical business in Malaysia. A Case study of Clariant (Malaysia) Sdn. Bhd.(CMSB) has been carried out to determine the element of competitive priorities that affect...
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Main Authors: | Abdul Ghani, Mohd Shaharuddin, Muhamad, Muhamad |
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Format: | Thesis |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/89421/1/89421.pdf |
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