Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri

The aim of this study is to find the factors that contribute to the customer loyalty towards Retail Business Division at AmBank Dungun. The study only focuses on Retail Business Division at AmBank Dungun Branch. This research is expected to investigate to what extent the selected independent variabl...

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Main Authors:	Mohamed Yunan, Noor Sharmila, Abdullah, Nur Asikim, Nik Ahmed Shukri, Nik Aini
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/89431/1/89431.pdf
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id	my-uitm-ir.89431
record_format	uketd_dc
spelling	my-uitm-ir.894312024-01-15T01:17:13Z Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri 2015 Mohamed Yunan, Noor Sharmila Abdullah, Nur Asikim Nik Ahmed Shukri, Nik Aini Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The aim of this study is to find the factors that contribute to the customer loyalty towards Retail Business Division at AmBank Dungun. The study only focuses on Retail Business Division at AmBank Dungun Branch. This research is expected to investigate to what extent the selected independent variables are significant in the study. There are five independent variables in this study which are (1) empathy (2) corporate image (3) customers satisfaction (4) conflict handling and (5) commitment. Researcher using primary data to get the information by distribute questionnaire to the respondents. The respondents of this study consist of customers of Retail Business at AmBank Dungun Branch. Researcher used several analyses to test the data such as Mean Analysis, Reliability Analysis, Correlation Analysis, Regression Analysis and Hypotheses Testing. The result of this investigation revealed that all the five selected independent variables are significant in influencing the loyalty of the customers towards Retail Business at AmBank Dungun Branch. By undertaking this research it can help ArnBank to improve their service and product offered and awareness about what actually required by customer hence become top financial institutions in Malaysia. 2015 Thesis https://ir.uitm.edu.my/id/eprint/89431/ https://ir.uitm.edu.my/id/eprint/89431/1/89431.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty of Arshad Ayub Graduate Business School Mansor, Norudin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mansor, Norudin
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohamed Yunan, Noor Sharmila Abdullah, Nur Asikim Nik Ahmed Shukri, Nik Aini Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri
description	The aim of this study is to find the factors that contribute to the customer loyalty towards Retail Business Division at AmBank Dungun. The study only focuses on Retail Business Division at AmBank Dungun Branch. This research is expected to investigate to what extent the selected independent variables are significant in the study. There are five independent variables in this study which are (1) empathy (2) corporate image (3) customers satisfaction (4) conflict handling and (5) commitment. Researcher using primary data to get the information by distribute questionnaire to the respondents. The respondents of this study consist of customers of Retail Business at AmBank Dungun Branch. Researcher used several analyses to test the data such as Mean Analysis, Reliability Analysis, Correlation Analysis, Regression Analysis and Hypotheses Testing. The result of this investigation revealed that all the five selected independent variables are significant in influencing the loyalty of the customers towards Retail Business at AmBank Dungun Branch. By undertaking this research it can help ArnBank to improve their service and product offered and awareness about what actually required by customer hence become top financial institutions in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Mohamed Yunan, Noor Sharmila Abdullah, Nur Asikim Nik Ahmed Shukri, Nik Aini
author_facet	Mohamed Yunan, Noor Sharmila Abdullah, Nur Asikim Nik Ahmed Shukri, Nik Aini
author_sort	Mohamed Yunan, Noor Sharmila
title	Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri
title_short	Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri
title_full	Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri
title_fullStr	Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri
title_full_unstemmed	Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri
title_sort	major dimension affecting customer’s loyalty: a case of ambank dungun / noor sharmila mohamed yunan, nur asikim abdullah and nik aini nik ahmed shukri
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Arshad Ayub Graduate Business School
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/89431/1/89431.pdf
_version_	1794192219425472512

Major dimension affecting customer’s loyalty: a case of AmBank Dungun / Noor Sharmila Mohamed Yunan, Nur Asikim Abdullah and Nik Aini Nik Ahmed Shukri

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