The factor of customer satisfaction in banking sector: a case study in Maybank Terengganu / Noor Zahira Sobarudin

This study dedicates the time by viewing factors influencing customer satisfaction in banking sector, a case study in Maybank Terengganu whereby selected nearest branches have been selected. The main objective of the study is to identify the influence of service quality on customer satisfaction in b...

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Bibliographic Details
Main Author: Sobarudin, Noor Zahira
Format: Thesis
Language:English
Published: 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/89432/1/89432.pdf
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