The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim

The aim for this research is to identify whether there is the relationship between the Principle of Marketing Mix (4Ps) and Customer Satisfaction. The research will be done at Mydin Mall Kuala Terengganu. I am choosing to do this research is because I feel customers will choose to shop at certain su...

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Bibliographic Details
Main Author:	Mohd Alim, Nurul Nadiah Syafawati
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/89496/1/89496.pdf
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id	my-uitm-ir.89496
record_format	uketd_dc
spelling	my-uitm-ir.894962024-01-16T01:39:13Z The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim 2014 Mohd Alim, Nurul Nadiah Syafawati Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The aim for this research is to identify whether there is the relationship between the Principle of Marketing Mix (4Ps) and Customer Satisfaction. The research will be done at Mydin Mall Kuala Terengganu. I am choosing to do this research is because I feel customers will choose to shop at certain supermarkets due to their satisfaction level. For this research, I prepared a set of questionnaires to be asked to the Mydin Mall customers to know their satisfaction level. The result of the research will be used to identify which variables will influence to the satisfaction level of customers. 2014 Thesis https://ir.uitm.edu.my/id/eprint/89496/ https://ir.uitm.edu.my/id/eprint/89496/1/89496.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Dollah, Hussian
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Dollah, Hussian
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mohd Alim, Nurul Nadiah Syafawati The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim
description	The aim for this research is to identify whether there is the relationship between the Principle of Marketing Mix (4Ps) and Customer Satisfaction. The research will be done at Mydin Mall Kuala Terengganu. I am choosing to do this research is because I feel customers will choose to shop at certain supermarkets due to their satisfaction level. For this research, I prepared a set of questionnaires to be asked to the Mydin Mall customers to know their satisfaction level. The result of the research will be used to identify which variables will influence to the satisfaction level of customers.
format	Thesis
qualification_level	Master's degree
author	Mohd Alim, Nurul Nadiah Syafawati
author_facet	Mohd Alim, Nurul Nadiah Syafawati
author_sort	Mohd Alim, Nurul Nadiah Syafawati
title	The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim
title_short	The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim
title_full	The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim
title_fullStr	The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim
title_full_unstemmed	The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim
title_sort	relationship between marketing mix towards customer satisfaction: a case study at mydin mall kuala terengganu / nurul nadiah syafawati mohd alim
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/89496/1/89496.pdf
_version_	1794192221915840512

The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim

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