The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim
The aim for this research is to identify whether there is the relationship between the Principle of Marketing Mix (4Ps) and Customer Satisfaction. The research will be done at Mydin Mall Kuala Terengganu. I am choosing to do this research is because I feel customers will choose to shop at certain su...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89496/1/89496.pdf |
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