The relationship between marketing mix towards customer satisfaction: a case study at Mydin Mall Kuala Terengganu / Nurul Nadiah Syafawati Mohd Alim

The aim for this research is to identify whether there is the relationship between the Principle of Marketing Mix (4Ps) and Customer Satisfaction. The research will be done at Mydin Mall Kuala Terengganu. I am choosing to do this research is because I feel customers will choose to shop at certain su...

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主要作者: Mohd Alim, Nurul Nadiah Syafawati
格式: Thesis
语言:English
出版: 2014
主题:
在线阅读:https://ir.uitm.edu.my/id/eprint/89496/1/89496.pdf
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