A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi

A variety of environmental problems now affect the global citizen. Nowadays, many countries around the world are concerned about the environment protection. Heavy industry, such as industrial sector is also playing an essential role to help and support this protection by producing the green products...

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Main Author:	Sadi, Zamry Bunyau
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Research
Online Access:	https://ir.uitm.edu.my/id/eprint/89949/1/89949.pdf
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id	my-uitm-ir.89949
record_format	uketd_dc
spelling	my-uitm-ir.899492024-01-29T15:16:48Z A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi 2015 Sadi, Zamry Bunyau Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Research A variety of environmental problems now affect the global citizen. Nowadays, many countries around the world are concerned about the environment protection. Heavy industry, such as industrial sector is also playing an essential role to help and support this protection by producing the green products that are environmentally friendly. The objective of this study is to understand the factors that could affect the consumers to pay more towards the green products in University Technology of MARA, Sarawak. The data were obtained from questionnaires handed out to a 267 students of Bachelor Programmes. The result showed that, consumer values consistent explanatory factors in predicting their willingness to pay more for multiple green products. 2015 Thesis https://ir.uitm.edu.my/id/eprint/89949/ https://ir.uitm.edu.my/id/eprint/89949/1/89949.pdf text en public Universiti Teknologi MARA, Sarawak Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Research
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Research Sadi, Zamry Bunyau A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
description	A variety of environmental problems now affect the global citizen. Nowadays, many countries around the world are concerned about the environment protection. Heavy industry, such as industrial sector is also playing an essential role to help and support this protection by producing the green products that are environmentally friendly. The objective of this study is to understand the factors that could affect the consumers to pay more towards the green products in University Technology of MARA, Sarawak. The data were obtained from questionnaires handed out to a 267 students of Bachelor Programmes. The result showed that, consumer values consistent explanatory factors in predicting their willingness to pay more for multiple green products.
format	Thesis
author	Sadi, Zamry Bunyau
author_facet	Sadi, Zamry Bunyau
author_sort	Sadi, Zamry Bunyau
title	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_short	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_full	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_fullStr	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_full_unstemmed	A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi
title_sort	study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / zamry bunyau sadi
granting_institution	Universiti Teknologi MARA, Sarawak
granting_department	Faculty of Business and Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/89949/1/89949.pdf
_version_	1794192228261822464

A study of millennials consumer attitudes, behaviours, values and their willingness to pay for multiple green product lines / Zamry Bunyau Sadi

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