Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman

Studies on the political orientation of voters in Malaysia in the general election are nothing new. This is because this study can serve as a benchmark for a political party to gauge their popularity, and the results of this study can be used to analyze to determine the next general election. Curren...

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Main Author: Othman, Sufian
Format: Thesis
Language:English
Published: 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/90020/1/90020.pdf
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spelling my-uitm-ir.900202024-02-01T10:20:51Z Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman 2020 Othman, Sufian Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Studies on the political orientation of voters in Malaysia in the general election are nothing new. This is because this study can serve as a benchmark for a political party to gauge their popularity, and the results of this study can be used to analyze to determine the next general election. Current issues, party leadership and attention and the influence of the new media are key factors in determining which political parties are the electorate during the general election. Therefore this study attempts to look at the factors significantly different youth Malay voters in the Dungun parliamentary constituency for the choice of the Barisan Nasional State in the 14th general elections ago. The Dungun parliamentary seat saw a change in the 14th general election in which PAS won three state seats and one parliamentary seat with a huge majority of votes cast among the Terengganu state contributors. The focus of the study is to identify issues of importance given by political leaders and the party1 s performance during and new media as well as the factors that influence voters in Dungun Malay youths to make a choice on election day will come. Directions and improvements can be taken by political party leaders in an effort to attract voters to win elections. 2020 Thesis https://ir.uitm.edu.my/id/eprint/90020/ https://ir.uitm.edu.my/id/eprint/90020/1/90020.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Mohd Zahari, Ahmad Suffian
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Mohd Zahari, Ahmad Suffian
topic Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
spellingShingle Consumer behavior
Consumers' preferences
Consumer research
Including consumer profiling
Othman, Sufian
Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman
description Studies on the political orientation of voters in Malaysia in the general election are nothing new. This is because this study can serve as a benchmark for a political party to gauge their popularity, and the results of this study can be used to analyze to determine the next general election. Current issues, party leadership and attention and the influence of the new media are key factors in determining which political parties are the electorate during the general election. Therefore this study attempts to look at the factors significantly different youth Malay voters in the Dungun parliamentary constituency for the choice of the Barisan Nasional State in the 14th general elections ago. The Dungun parliamentary seat saw a change in the 14th general election in which PAS won three state seats and one parliamentary seat with a huge majority of votes cast among the Terengganu state contributors. The focus of the study is to identify issues of importance given by political leaders and the party1 s performance during and new media as well as the factors that influence voters in Dungun Malay youths to make a choice on election day will come. Directions and improvements can be taken by political party leaders in an effort to attract voters to win elections.
format Thesis
qualification_level Master's degree
author Othman, Sufian
author_facet Othman, Sufian
author_sort Othman, Sufian
title Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman
title_short Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman
title_full Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman
title_fullStr Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman
title_full_unstemmed Barisan Nasional defeat at Terengganu in the 14th general election : factors influencing the behavior of Malay youth voters in Dungun Parliament, Terengganu / Sufian Othman
title_sort barisan nasional defeat at terengganu in the 14th general election : factors influencing the behavior of malay youth voters in dungun parliament, terengganu / sufian othman
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty Of Business Management
publishDate 2020
url https://ir.uitm.edu.my/id/eprint/90020/1/90020.pdf
_version_ 1794192229757091840