Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]

This Applied Business Project Paper is prepared to assist M/S Eden Luxury Sdn Bhd (ELSB) in applying for a dealership to distribute new Proton vehicles from M/S Proton Edar Sdn Bhd (PE). The outlet would be in Dungun, for a simple reason of the non-existence of Proton outlet in Dungun, not to mentio...

Full description

Saved in:

Bibliographic Details
Main Authors:	Wan Ishak, Wan Alias, Mohd Yunus, Mohd Nasir, Mohd Noor, Mazlizakuan, Awang, Baba Zin
Format:	Thesis
Language:	English
Published:	2003
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/90035/1/90035.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.90035
record_format	uketd_dc
spelling	my-uitm-ir.900352024-02-01T10:20:39Z Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.] 2003 Wan Ishak, Wan Alias Mohd Yunus, Mohd Nasir Mohd Noor, Mazlizakuan Awang, Baba Zin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This Applied Business Project Paper is prepared to assist M/S Eden Luxury Sdn Bhd (ELSB) in applying for a dealership to distribute new Proton vehicles from M/S Proton Edar Sdn Bhd (PE). The outlet would be in Dungun, for a simple reason of the non-existence of Proton outlet in Dungun, not to mention the potentials of the area. There are existing Proton outlets in Kuala Terengganu, Kemaman and Jerteh for the whole state of Terengganu. With the establishment of the outlet, besides being able to further generate new businesses for Eden, it is hoped that Proton vehicles are easily accessible to the general public of Dungun and thus increase the sales volume for PE as a whole. Presently, people of Dungun have to go either to Kemaman or Kuala Terengganu to be able to have a look at the national car of their dreams. Sometimes the dealers from Kuala Terengganu and Kemaman held their promotions in Dungun on irregular basis, bringing along one or two different car models at one time. This arrangement has its drawback, as the whole range of Proton models could not be displayed for reasons such as cost, security, limited display space and the economics of it. 2003 Thesis https://ir.uitm.edu.my/id/eprint/90035/ https://ir.uitm.edu.my/id/eprint/90035/1/90035.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Wan Mahmood, Wan Mansor
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Mahmood, Wan Mansor
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Wan Ishak, Wan Alias Mohd Yunus, Mohd Nasir Mohd Noor, Mazlizakuan Awang, Baba Zin Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]
description	This Applied Business Project Paper is prepared to assist M/S Eden Luxury Sdn Bhd (ELSB) in applying for a dealership to distribute new Proton vehicles from M/S Proton Edar Sdn Bhd (PE). The outlet would be in Dungun, for a simple reason of the non-existence of Proton outlet in Dungun, not to mention the potentials of the area. There are existing Proton outlets in Kuala Terengganu, Kemaman and Jerteh for the whole state of Terengganu. With the establishment of the outlet, besides being able to further generate new businesses for Eden, it is hoped that Proton vehicles are easily accessible to the general public of Dungun and thus increase the sales volume for PE as a whole. Presently, people of Dungun have to go either to Kemaman or Kuala Terengganu to be able to have a look at the national car of their dreams. Sometimes the dealers from Kuala Terengganu and Kemaman held their promotions in Dungun on irregular basis, bringing along one or two different car models at one time. This arrangement has its drawback, as the whole range of Proton models could not be displayed for reasons such as cost, security, limited display space and the economics of it.
format	Thesis
qualification_level	Master's degree
author	Wan Ishak, Wan Alias Mohd Yunus, Mohd Nasir Mohd Noor, Mazlizakuan Awang, Baba Zin
author_facet	Wan Ishak, Wan Alias Mohd Yunus, Mohd Nasir Mohd Noor, Mazlizakuan Awang, Baba Zin
author_sort	Wan Ishak, Wan Alias
title	Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]
title_short	Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]
title_full	Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]
title_fullStr	Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]
title_full_unstemmed	Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]
title_sort	establishment of proton edar dealership in dungun / wan alias wan ishak ... [et al.]
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	2003
url	https://ir.uitm.edu.my/id/eprint/90035/1/90035.pdf
_version_	1794192230247825408

Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]

Similar Items