A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani

Students and their satisfaction are the major concerns in determining the success or failure of a higher education institution. An educational institution should provide good quality education services to the students as this will be a factor that can influence their choice of admission, and at the...

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Main Author:	Haksah @ Abdul Ghani, Haizie Suhaiza
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Performance standards
Online Access:	https://ir.uitm.edu.my/id/eprint/90139/1/90139.pdf
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id	my-uitm-ir.90139
record_format	uketd_dc
spelling	my-uitm-ir.901392024-02-21T04:31:26Z A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani 2020 Haksah @ Abdul Ghani, Haizie Suhaiza Performance standards Students and their satisfaction are the major concerns in determining the success or failure of a higher education institution. An educational institution should provide good quality education services to the students as this will be a factor that can influence their choice of admission, and at the same time, lead to students’ satisfaction towards their college or university and affect their decisions to enroll and stay at the institution. Hence, the objective of this study was to determine the factors of students’ satisfaction towards student retention at three campuses of Cosmopoint College in the East Coast region of Malaysia. The factors that contributed to student satisfaction; academic experience, campus facilities, staff approachability and social integration were examined in this study. The data was collected from 265 respondents who were from the three Cosmopoint College campuses using a stratified random sampling technique. They were required to answer the constructed online questionnaire. Descriptive statistics, correlation analysis and multiple regression analysis methods were used to analyze the data. The results indicated that all factors of student satisfaction and student retention had a strong relationship. The four predictor models were accounted for 68.8% of the explained variance in student retention. Among all independent variables, social integration was the most significant factor of students’ satisfaction that affects student retention. The overall results were expected to contribute to the theoretical development in order to enable higher education institutions to take appropriate actions in improving student retention. 2020 Thesis https://ir.uitm.edu.my/id/eprint/90139/ https://ir.uitm.edu.my/id/eprint/90139/1/90139.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Wan Abdul Aziz, Wan Asri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Abdul Aziz, Wan Asri
topic	Performance standards
spellingShingle	Performance standards Haksah @ Abdul Ghani, Haizie Suhaiza A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani
description	Students and their satisfaction are the major concerns in determining the success or failure of a higher education institution. An educational institution should provide good quality education services to the students as this will be a factor that can influence their choice of admission, and at the same time, lead to students’ satisfaction towards their college or university and affect their decisions to enroll and stay at the institution. Hence, the objective of this study was to determine the factors of students’ satisfaction towards student retention at three campuses of Cosmopoint College in the East Coast region of Malaysia. The factors that contributed to student satisfaction; academic experience, campus facilities, staff approachability and social integration were examined in this study. The data was collected from 265 respondents who were from the three Cosmopoint College campuses using a stratified random sampling technique. They were required to answer the constructed online questionnaire. Descriptive statistics, correlation analysis and multiple regression analysis methods were used to analyze the data. The results indicated that all factors of student satisfaction and student retention had a strong relationship. The four predictor models were accounted for 68.8% of the explained variance in student retention. Among all independent variables, social integration was the most significant factor of students’ satisfaction that affects student retention. The overall results were expected to contribute to the theoretical development in order to enable higher education institutions to take appropriate actions in improving student retention.
format	Thesis
qualification_level	Master's degree
author	Haksah @ Abdul Ghani, Haizie Suhaiza
author_facet	Haksah @ Abdul Ghani, Haizie Suhaiza
author_sort	Haksah @ Abdul Ghani, Haizie Suhaiza
title	A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani
title_short	A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani
title_full	A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani
title_fullStr	A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani
title_full_unstemmed	A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani
title_sort	study on students’ satisfaction towards student retention in cosmopoint colleges in east coast region / haizie suhaiza haksah @ abdul ghani
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	2020
url	https://ir.uitm.edu.my/id/eprint/90139/1/90139.pdf
_version_	1794192231931838464

A study on students’ satisfaction towards student retention in Cosmopoint Colleges in East Coast Region / Haizie Suhaiza Haksah @ Abdul Ghani

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