Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan

In today’s competitive marketplace, service provider like Digital Builders Sdn Bhd (DBSB) Shell Gas must provide products and services that improve their customer’ competitive performance and business results. They must exceed customer perception and expectation. To survive and grow, DBSB Shell Gas...

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Bibliographic Details
Main Authors:	Abdul Halim, Hartini, Hassan, Zuraini
Format:	Thesis
Language:	English
Published:	2005
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/90150/1/90150.pdf
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id	my-uitm-ir.90150
record_format	uketd_dc
spelling	my-uitm-ir.901502024-02-21T04:31:25Z Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan 2005 Abdul Halim, Hartini Hassan, Zuraini Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling In today’s competitive marketplace, service provider like Digital Builders Sdn Bhd (DBSB) Shell Gas must provide products and services that improve their customer’ competitive performance and business results. They must exceed customer perception and expectation. To survive and grow, DBSB Shell Gas needs satisfied and loyal customers. This research is attempted to studying the customer’s perception towards DBSB Shell Gas services, to study and analyze current marketing strategy and customer service practice and to formulate new strategies and a plan of action to improve good perception towards DBSB Shell Gas. Uncontrolled Keywords: 2005 Thesis https://ir.uitm.edu.my/id/eprint/90150/ https://ir.uitm.edu.my/id/eprint/90150/1/90150.pdf text en public masters Universiti Teknologi MARA, Terengganu Faculty Of Business Management Mansor, Norudin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Mansor, Norudin
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Abdul Halim, Hartini Hassan, Zuraini Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
description	In today’s competitive marketplace, service provider like Digital Builders Sdn Bhd (DBSB) Shell Gas must provide products and services that improve their customer’ competitive performance and business results. They must exceed customer perception and expectation. To survive and grow, DBSB Shell Gas needs satisfied and loyal customers. This research is attempted to studying the customer’s perception towards DBSB Shell Gas services, to study and analyze current marketing strategy and customer service practice and to formulate new strategies and a plan of action to improve good perception towards DBSB Shell Gas. Uncontrolled Keywords:
format	Thesis
qualification_level	Master's degree
author	Abdul Halim, Hartini Hassan, Zuraini
author_facet	Abdul Halim, Hartini Hassan, Zuraini
author_sort	Abdul Halim, Hartini
title	Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_short	Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_full	Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_fullStr	Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_full_unstemmed	Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan
title_sort	digital builders sdn bhd (dbsb). customer service as a competitive advantage. a study on customer’s perception towards dbsb shell gas services / hartini abdul halim and zuraini hassan
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Business Management
publishDate	2005
url	https://ir.uitm.edu.my/id/eprint/90150/1/90150.pdf
_version_	1794192232175108096

Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan

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